The idea is simple, it’s silly, but I think it has surprising depth. It’s Amazon Beans: “only pay for what you eat”. Basically, I envision a new product from Amazon (or any other retailer, but it feels like a very Amazon idea, as you’ll soon see): a special case of cans of beans. What makes it special? You don’t have to pay anything to receive the case. You only pay for the cans of beans that you remove from the case.
