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Conversation with Tony Ulwick | Folding Burritos
https://foldingburritos.com/blog/customer-feedback-conversations/tony-ulwick-interview/
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Conversation on customer feedback with Tony Ulwick, Pioneer of jobs-to-be-done theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn.
