The growing complexity of B2B marketing has been compounded by the digitization of business, a revolution in AI and advanced analytics, and an explosion of channels and media, and these shifts have many CMOs struggling to size, allocate, align and optimize their investments in media. To help B2B CMOs better understand and address these issues, our Revenue Enablement Institute is undertaking a Connected Media Research Initiative to identify the best practices for managing, optimizing and maxim...
