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How to Run Shorter A/B Tests? | Analytics-Toolkit.com
https://blog.analytics-toolkit.com/2022/how-to-run-shorter-a-b-tests/
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Tagged with:
statistics
ab testing
a b testing
efficient testing
statistical power
small sample size
test duration
Running shorter tests is key to improving the efficiency of experimentation as it translates to smaller direct losses from testing inferior experiences and also less unrealized revenue due to late implementation of superior ones.
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