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Hit and Miss – The Ultimate Guide to Alibaba’s Hema (Freshippo) Store Formats. Part 2: 2017 – 2019 – A tsunami of failed concepts - ChinaTalk
https://www.chinatalk.nl/hit-and-miss-the-ultimate-guide-to-alibabas-hema-freshippo-store-formats-part-2-2017-2019-a-tsunami-of-failed-hema-concepts/
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alibaba
new retail
hema
In the history of Alibaba's Hema (Freshippo), more than 10 different formats were launched under the brand. Many have proven failures.
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