This post first appeared on the QueryCal technical blog. A/B testing is a lifesaver for a solo SaaS developer. While it’s hard to predict whether a 14-day or 1-month trial is going to get a better signup rate, it’s really simple to test: show half of people the 14-day button and the other half the 1-month button and just measure the click-through rate. There are loads of tools out there to help you do this, but rule #1 of running a micro-SaaS like QueryCal is to keep your technology stack...
