AWS has 26, (yes) I counted them, different products with exactly 3 letters in them (or derivatives of) - lets go through them one at a time. A-C-M AWS Certificate Manager - Is not pronounced ac-em (also not hack-em) D-M-S Database Migration Service - Is not pronounced dems nor dee-miss (and also not dimms) E-B-S Elastic Block Store - Is not pronounced ebbs (and we are not being washed back out to sea), nor ee-bzz (people might be allergic to bees) E-C-2 (Well it should actually be E-C-C ...