This morning I wrote a response to Jake Knapps article on going fast to stay authentic. He was so right! I’d been writing all wrong. The message is to not overthink your writing. The majority of the time, the thing you write first time—in the moment—is good enough. Spend too long deliberating and you run the risk of watering it down. After sharing this to Twitter, I realised you run another risk—you never publish at all.