The phrase "telling China's story well" ((讲好中国故事)), introduced by Xi Jinping within the first year of his administration, in August 2013, encapsulates the notion that Party-state media and even quasi-private actors must work internationally to strengthen and innovate external propaganda, thereby enhancing China's "international discourse power" (国际话语权) as a key aspect of its "comprehensive national power" (综合国力).
