The highly nuanced structure of the programmatic ad chain has ushered fraudsters into a portal to multi-billion ad spend. Today they are stealing 20% (or $66 billion) in the global ad spend. To do so, they use different techniques, and click fraud is one of the most common method: fake clicks can sometimes account for 90% of all registered interactions. And the most frustrating part here is, rule-based ad fraud detection tools can’t help much given that hackers are continuously inventing ne...
