When you open your browser, you usually have a legitimate interest. What’s the weather like tomorrow? How long is the flight? How do you write “definitively”? All valid questions, and the Internet provides. But then, you jump to another type of content. This second phase starts with a dangerous question that defines what you’re about to do: “What new things do you have for me?”. Like in a slot machine, you insert your coin and pull the lever of the Internet to see what you get.