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An Executive Summary of the 2006 Marketing ROI and Measurements Trend Study (Marketing Profs)
https://www.lenskold.com/an-executive-summary-of-the-2006-marketing-roi-and-measurements-trend-study-marketing-profs/
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lead generation
roi process
article library
brand measures
Capabilities to measure marketing’s impact on financial returns increases significantly since 2005.
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