Dan Ariely My rating: 4.12/5 Most of us credit ourselves for being rational individuals and strive for logical consistency in things we do. If you are one, it might be a good idea to read this book and learn the edges of our reasoning. This book will make you question your honesty, your gullibility and your independence of thought. It’ll astound you how often we base decisions on seemingly insignificant factors, such as the appearance of a candidate.
