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Why Good Unique Content Needs to Die - Moz
https://moz.com/blog/why-good-unique-content-needs-to-die-whiteboard-friday
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If we're talking about creating "good, unique content" and are hoping for it to rank in competitive SERPs, we're not setting the right bar. In today's Whiteboard Friday, Rand shows us what we should be going for instead.
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