Meta description: SEO in 2025: What’s changed? What’s staying the same? Learn the latest SEO best practices and how to improve your website’s ranking in search results. While digital marketing and SEO are infamous for being constantly evolving, arguably, SEO has undergone an even more drastic shift in the past year due to the rising popularity of AI in the mainstream market. Google—and other major search engines—have been increasingly adopting AI into their search algorithms, which ...