Do you think your value proposition is powerful? Would your prospects agree? Most of the time, when we ask companies about their value proposition, we hear a description of their business model. But that’s not what most customers care about. Customers not only want to know “What’s in it for me?” but “Why buy from you?” This is an area that even seasoned marketers have trouble with because there is so much confusion about what makes a value proposition effective — including how t...
