InfoQ recently sat down with Cody De Arkland, Head of Developer Relations at LaunchDarkly, to examine what it means to be a technical marketer and the skills required to be successful in this role. With the advent of DevOps, he describes some of the new ‘personas’ that have emerged in software development, market trends that he’s seeing around Kubernetes, serverless, and tooling, and the importance of community-building for ISVs.