If you’re working in government communications, you’ve probably come across “vanity URLs” before. These are easily-written-out shortcuts to webpages that typically have longer, more complex web addresses. You’ll often see them in TV or online advertisements, spoken out on radio ads, or included on billboards, posters, and other printed communications. They’re really handy. Caption: An example of a vanity URL for the Government of Canada’s webpage on COVID-19 vaccines. Source: Yo...
