Concept design builds on many familiar ideas. To mention a few: From use cases and user stories, concept design takes the idea that software interacts with the world through scenarios that deliver value. From user-centered design (as taught by Don Norman in The Design of Everyday Things), concept design takes the idea that the user interface is a kind of apparition (a “system image” in Norman’s phrasing) that stands between the user and the system, revealing only indirectly the underlyi...