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From:
Tom Roach
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Marketing’s most marmite metric – Tom Roach
https://thetomroach.com/2022/10/12/marketings-most-marmite-metric/
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ROI is a mass of contradictions. It’s loved by many, hated by some, really hated by a few. It’s simultaneously what marketers say is their most important metric, whilst also being marketing’s…
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