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From:
A Smart Bear
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“ROI” is the wrong way to sell your product
https://longform.asmartbear.com/roi-selling/
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Customers ask for ROI calculations to justify purchasing your software, but it still doesn't convince them. Here's what to do instead.
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Roast it!
Roast topics
Find topics
Find it!
Roast topics
Find topics
Find it!
