Woke capital has many nascent theorists whose accounts emphasize factors external to the corporation: the pressure of woke consumers; the demands of woke investors; a need for political and cultural legitimacy from the woke public or perhaps a narrower woke elite; the social justice demands of the woke state. While not exactly wrong, each of these falls short by failing to look deeply inside the corporation. Woke capital is the result of an interaction within the corporation between the profe...
