Life is Ridiculously Awesome Vinson Cunningham on Shana Novak’s photograph of Kmart’s recently redesigned plastic bag, and its callback to the halcyon days of retail: “The hope was to convince [millennial shoppers] (or, I guess, remind them) that consumption, retail-style, could, in the corporation’s words, be ‘fun,’ even ‘awesome.’ 2016 was the hundredth anniversary of Kmart’s incorporation; the hint of self-consciously campy nostalgia in its new ‘look and feel’ seems c...
