Some writers I know like to have an image of the hero they are writing about pinned above a desk. Personally I don't do this. My heroes tend to jump into my head fully formed and if I went looking for a picture of them I'm sure I wouldn't find one. Occasionally, a hero doesn't make an appearance except as a vague shadow in my mind until I set him loose upon the page when he starts to take form and his features clarify for me.