This is a tough essay to write because we are now almost a full year into our Manifesto for Now and “Now” is a very different place than it was then. Yet, we are hearing, and have been for years, that the problem is the money. We propose that the money is a red herring, a distraction. We write this essay to advocate that what “Now” needs is imagination, from there the money might follow, which is a hell of a lot more interesting than the other way around.