Website Tip #3: You might not know it but using HTTPS (Hypertext Transfer Protocol Secure) on your website is actually a page experience factor Google uses to rank a website. Many people think black magic, voodoo or casting spells helps a website rank better on Google, when in reality Google publishes a wide range of informative documentation to help websites rank better. Many misconceptions exist and people chase unusual tactics to rank better while they miss basic factors such as HTTPS.
