Once upon a time a fake, cunning, and wretched SEO salesman approached one of my clients. He ran a questionable report, with a questionable analysis, and with a questionable video of him explaining SEO concepts. My client signed up for $500 a month for this service as she honestly wanted to improve her website. This bloke charmed her with his magic and promised her the thing everyone wants but can’t have without payment, a spot at the top of Google.
