Since January 2024 Shopify sent out a flurry of emails to warn store owners to authenticate and add a DMARC record to continue sending branded emails from their domain, as per the screenshot cover picture of this blog post. I received an inundated amount of requests for help from my clients and people around the world from a reel on Instagram and YouTube that I posted. Many Shopify store owners saw the warning but due to the technical barrier they failed to fix the problem themselves.
