For a project I’m working on at work, I’m building a predictive model that categorizes something (I can’t tell you what) into two bins. There is a default bin that 95% of the things belong to and a bin that the business cares a lot about, containing 5% of the things. Some readers may be familiar with the use of predictive models to identify better sales leads, so that you can target the leads most likely to convert and minimize the amount of effort wasted on people who won’t purchase ...
