Recently I wrote a blog post that mentioned “Superiority” as a type of A/B test decision. In this post I want to talk about all five types of A/B test decision that I think are relevant. This is an adaptation and extension of a talk I gave last year at the Quant UX conference (it’s a great event, you should check it out.) Note that I go into a little more statistical detail here, although most of the below is readable by non-data scientists.
