We’re living in a data-driven economy, and that won’t change anytime soon. Companies, start-ups, organizations, and governments all require some of our data to provide us with the services we want and need. Unfortunately, decades of Big Data thinking has led many companies to a consequential fallacy: the belief that they need to harvest and maintain that personal data themselves in order to deliver their services and thus survive in the data-driven economy. This prompted a never-ending ra...
