We need to reinvent hyperlinks in a cozy idiom for the contemporary dark forest online environment before web2 platforms succeed in their decade long quest to kill them (though they don’t deserve all the blame for hyperlinks being increasingly suboptimal constructs). I trace the origins of this effort to Google’s Amp product which had “faster mobile user experience” as the casus belli for the disproportionately belligerent war on links, which is now starting to look like the Drug War ...
