Like many in the community, I am often called upon to explain what OpenStack is to somebody completely unfamiliar with it. Usually this goes one of two ways: they turn out to be familiar enough with cloud computing to quickly grasp it by analogy, or their eyes glaze over at the mention of the words ‘cloud computing’ and no further explanation is sought or offered. When faced with someone who is persistently curious but not an industry insider, you immediately know you’re in trouble.