One of the problems we faced when I joined Eventbrite was that Eventbrite had a pretty low take rate, meaning when event creators sold paid tickets on our platform, we took a very low percentage. And when creators sold free tickets on the platform, which are the majority of tickets, we didn’t make any money. You need an incredible amount of volume to make profits with low take rates, like say Paypal or Stripe, and even though Eventbrite has tremendous scale, it wasn’t enough to make mater...| caseyaccidental.com
I've learned a lot about product/market fit over the years. This post gathers my best understanding, as well as how to effectively measure it.| caseyaccidental.com
While dogfooding is a common concepts in startups and good practice, as startups scale they can focus too much on what early users and their employees think about the product. This is a mistake. I'll| caseyaccidental.com
Understanding when to invest in delivering new value props inside a company is a difficult task that is not well understood. It is easy to invest too early or too late into the next product, meaningfu| caseyaccidental.com
Platform shifts drive technological innovation. But distribution shifts drive that innovation to consumer scale. And distribution shifts take time to emerge after platform shifts first emerge. this le| caseyaccidental.com
When you find product/market fit, the new phase of a company is all about growth. And companies typically have one primary way to drive early growth. But that wave of growth won't last forever, and yo| caseyaccidental.com
Many entrepreneurs and even larger companies set out to build marketplaces. Understanding which type of marketplace is important for a lot of strategic decisions and to make sure you will build a busi| caseyaccidental.com
Scott Belsky's product lifecycle talks about keeping products simple. As products serve more use cases and use cases, how do you keep a product feeling simple? I explain five ways to approach this pro| caseyaccidental.com
I describe what my first year as Chief Product Officer at Eventbrite focused on, and try to lift the veil on what product leaders actually work on.| caseyaccidental.com
In crisis situations, a new style or management and prioritization has to occur. Andy Grove famously called this “wartime”, and he and others like Ben Horowitz have described what it's like to be| caseyaccidental.com
