Equativ today announced the strategic acquisition of Kamino Retail, the flexible and agnostic on-site retail media platform designed for retailers.| Equativ
The definition of programmatic curation and how it helps the industry depends on how curators use their platforms. We explore the use cases.| Equativ
Eyeota and Equativ Partner to Deliver Personalized, Privacy-Centric Advertising at Scale with Advanced Addressable Audience Solutions| Equativ
Press 10.17.2024| Equativ
As CTV becomes a major platform for retailers, shoppable TV ads are emerging as a key format. In this Q&A, we explore why you should consider it as part of your strategy.| Equativ
Persuadable voters are the most valuable group for advertisers trying to get their messaging out ahead of the 2024 election. Here's what you need to know about the sub-segments that make up this valuable voting block.| Equativ
Equativ Buyer Connect platform enhances its contextual technology by incorporating Illuma's AI expertise and content categorization.| Equativ
Pioneering ad platform refreshes its senior leadership team in APAC by appointing Rueben Vijaratnam as Managing Director, South-East Asia.| Equativ
Integral Ad Science pre-bid targeting segments offer Equativ Buyer Connect users a wide choice for creating packages according to quality criteria.| Equativ
Complementary capabilities and inventory create a commercially scaled industry player with a powerful global presence.| Equativ
Equativ, the global independent ad tech company, today announced its selection as part of the 2024 class of French Tech's Next 40 program.| Equativ
Here's what advertisers should know about the gaming audience and the growth of gaming in the Middle East.| Equativ
Identity graphs can connect data points to establish a unified view of a consumer in a privacy-compliant way. We explain how in this post.| Equativ
As the need for cookieless solutions grows, identity graphs have emerged as a powerful option. Here's what you should know about them| Equativ