Fashion has always been more than clothes in China it is a language of identity, aspiration, and cultural pride. In 2025, Chinese consumers are rewriting the meaning of fashion with new keywords: “个性” (individuality), “精致” (refinement), “国潮” (Guochao – national trend), and “可持续” (sustainability). These words reflect how young people in cities like Shanghai, Chengdu, […]| Fashion China
China has become the world’s second-largest market for luxury goods, with consumers spending a whopping $53.61 billion on luxury goods in 2022 alone. This represents incredible sales growth despite the recent economic downturns and market contractions globally. The Chinese luxury industry is now showing signs of recovery, boosting optimism for those looking to enter it. […]| Fashion China
If Douyin is China’s stage for performance commerce, then Xiaohongshu (RedNotes) is the intimate salon where culture, style, and consumption quietly merge into influence. In 2025, Xiaohongshu isn’t just a platform. It is the cultural incubator of taste, lifestyle, and shopping decisions for China’s most powerful consumer generation: urban Gen Z and millennial women. Here […]| Fashion China
A Practical Guide with Real-World Cases and Insights from Chinese Marketing Practice By 2025, Douyin (抖音) is no longer just a short-video app. It has become one of the most powerful advertising ecosystems in the world, a hybrid of search, social, entertainment, and commerce. For brands, Douyin represents both the largest opportunity and the toughest […]| Fashion China
Ostentatious luxury is no longer a thing in China! Luxury goods used to be consumed by Chinese people in order to prove a certain social status and to show everyone else how wealthy they are. The Chinese luxury market is getting more complicated, as customers now want to distinguish themselves through more niche fashion brands. […]| Fashion China
How Brands Stay Alive on Xiaohongshu Situation: From Content Playground to Survival Arena By 2025, Little Red Book (a.k.a. Rednotes) isn’t just a platform it’s the front line of China’s beauty and fashion attention economy. The rules have shifted. The algorithm is stricter, the audience is savvier, and the margin of error is brutal. If […]| Fashion China
Key Trends & Data: Louis Vuitton in China, 2025 1. 🇨🇳 China remains LV’s top market China accounts for around 30% of LVMH’s sales, dwarfing most markets globally and anchoring LV’s global revenue base. 2. 📉 Luxury slowdown bites LV Chinese luxury spending fell ~20% in 2024; LV’s parent LVMH saw sales in Greater China […]| Fashion China
Trends & Data: Burberry in China, 2025 According to Exane BNP Paribas’ report, Burberry takes the No.1 selling luxury fashion brand on 10 multi-brand e-tailers in China, including Secoo and JD.com. Other luxury brand Dolce& Gabbana, Tod’s for instance also ranked out the top 5 with product selling on the e-commerce websites in China. […]| Fashion China
H&M is a Swedish fashion multinational company known for its fast-fashion clothing for men, women, teenagers and children. Key Trends of H&M in China Digital Explosion – H&M is doubling down on Chinese super‑apps: Tmall, JD.com, Pinduoduo and Douyin. This multi‑platform move drove ~75 % yoy growth on Tmall through August 2024 Local Designer Collaborations – […]| Fashion China
big Question for Marketer in China, how to Win on Xiaohongshu: The $26 Billion Red Rocket Fueling Luxury Brands in China – Insider Tips from Fashion China Agency Hey luxury bosses! Picture this: You’re at a bustling Shanghai fashion week after-party, surrounded by influencers snapping selfies with their latest Gucci bags and Dior perfumes. But […]| Fashion China
Luxury brands in China have witnessed significant growth in recent years, fueled by a booming economy and changing consumer preferences. As the market becomes increasingly crowded, luxury brands face the challenge of standing out and capturing the attention of Chinese consumers. In this context, storytelling has emerged as a key success factor for luxury brands […]| Fashion China
In the ever-evolving world of global fashion, China stands as a colossal powerhouse, commanding attention from luxury brands worldwide. As of 2025, China’s fashion market is projected to exceed $500 billion in value, driven by a burgeoning middle class, tech-savvy Gen Z consumers, and a cultural renaissance that blends ancient heritage with cutting-edge innovation. For […]| Fashion China
Based in Shanghai, we help Brands to boost their awareness & image in China. Specialized in Luxury, Lifestyle, Apparel Fashion Clothing for Chinese market| Fashion China
Little red book (or Xiaohongshu) became one of the best social media app in China for fashion brands in 2024 It is the symbol of lifestyle and success for female consumers. It is the same kind of Application as instagram, based on Stories and Pictures sharing, and recently 2024 videos. It is now a powerful […]| Fashion China
Learn the essentials of Baidu SEO: How our agency ranks websites higher on China’s dominant search engine?| Fashion China
Xiaohongshu Marketing Agency for Fashion & Luxury Brands in China| Fashion China
