Targeting Rich Chinese Tourists: The Challenge for Luxury Brands - Fashion China
As luxury goods are cheaper abroad, there are opportunities for luxury brands targetting Chinese tourists. Contact us to know more about luxury in China!| Fashion China
As luxury goods are cheaper abroad, there are opportunities for luxury brands targetting Chinese tourists. Contact us to know more about luxury in China!| Fashion China
Are you a travel agency trying to enter the Chinese market? Hey, travel Business! 🌍 Let’s dive into the top 10 trends shaping tourism in China in 2024 and beyond, straight from your favorite travel influencer: Eco-Friendly Adventures: Sustainability is huge! More travelers are choosing eco-friendly options. Boutique Experiences: It’s all about unique, personalized experiences […]| Fashion China
Fendi’s most current fuzzy, bug-eyed bag charms have one thing in frequent which has a growing variety of Chinese buyers: they are the two traveling to all corners in the globe. Fendi is taking place in China https://www.youtube.com/watch?v=Gx2RCK1D1M4 The Italian brand’s recent marketing campaign video clip showcases six restricted edition “Fendi Witches” taking a airplane to China, Japan, the middle East, Europe, the U.S., and elsewhere in Asia, wher...| Fashion China
As of 2024, here are the key statistics and trends regarding overseas Chinese tourists: Even if the old generation still wants to go travelling this way, the intrinsic characteristics of Chinese tourists have inherently changed. In the past, when Chinese tourists decided to go abroad, they would first get information from travel agencies near their […]| Fashion China
Marcus Zhan, Managing Director and Digital Strategist at GMA. I will explain (or try to explain) why fashion brands need a great Xiaohongshu (RED / Little Red Book) account, how it supports branding, reputation, and sales in China. Why Every Fashion Brand Needs a Great Xiaohongshu Account Sorry for English Mistake(s) in advance. Article written […]| Fashion China
China’s 2025 Golden Week: Travel Boom Meets Wallet Watch – Insights from the Frontlines! 📉✨ Hey everyone, I am Philip Chen as CEO of Gentlemen Marketing Agency (GMA), I’ve been glued to the pulse of China’s consumer scene – and wow, this Golden Week? A tale of roaring wanderlust clashing with savvy spending. Domestic trips […]| Fashion China
What Are Rednotes on Little Red Book (Xiaohongshu) and Why They’re a Huge Opportunity for Brands? If you’re sleeping on Little Red Book (Xiaohongshu) and its Rednotes, you’re missing out on one of the most authentic and impactful ways to build your brand in China. Period. Let’s break it down—what they are, why they matter, […]| Fashion China
How Brands Stay Alive on Xiaohongshu Situation: From Content Playground to Survival Arena By 2025, Little Red Book (a.k.a. Rednotes) isn’t just a platform it’s the front line of China’s beauty and fashion attention economy. The rules have shifted. The algorithm is stricter, the audience is savvier, and the margin of error is brutal. If […]| Fashion China
Based in Shanghai, we help Brands to boost their awareness & image in China. Specialized in Luxury, Lifestyle, Apparel Fashion Clothing for Chinese market| Fashion China
Time for Holiday in China, Golden week and new trends is coming: they use AI to plan their trip. Data: In 2024, 70% of Gen Z travelers and up to 38% of travelers aged 55+ in China used artificial intelligence to plan, customize, or enrich their trips : a clear sign that the AI-first tourism […]| Fashion China
Today in 2025 China 90% of online sales are made through big platforms such as Taobao-Tmall, Jd.com, etc. TaoBao and Tmall are the two faces of the same coin. Why Tmall is the preferred choice of foreign Brands? Because it is more exclusive, it is not that easy to get into and provide them with […]| Fashion China
The Perfume Market in China: Growth and Strategies for 2025 China’s perfume market, part of the booming beauty and personal care sector, is experiencing steady expansion driven by rising disposable incomes, urbanization, and a shift toward self-expression among younger consumers. Valued at approximately USD 3.05 billion in 2023, the market is projected to reach USD […]| Fashion China
The Imported Food Market in China: Rapid Development and Opportunities 2025 : China’s imported food market is indeed developing at a brisk pace, fueled by rising consumer demand for premium, diverse, and health-focused products amid urbanization, increasing disposable incomes, and a growing middle class. As the world’s largest importer of agricultural goods, China imported over […]| Fashion China
“Premium” as the New Trend in China: Elevating Everyday Luxury In 2025, “premium” is poised to redefine China’s consumer landscape, shifting from ostentatious luxury to elevated, accessible sophistication in everyday categories like beauty, food, tech, and experiences. Amid economic stabilization and a maturing middle class (projected at 550 million by 2030), consumers—led by Gen Z […]| Fashion China
China’s luxury market, projected to reach RMB 816 billion by 2025 and account for nearly half of global luxury sales, remains a powerhouse despite economic headwinds like a 18-20% decline in 2024 and flat growth expected in 2025. With consumers shifting toward experiences, sustainability, and digital engagement amid low confidence and overseas spending surges (e.g., […]| Fashion China
Hey, marketer! I’m Philip Chen, your straight-talking guide to winning in China’s wild marketing landscape. Welcome ! You’re here because you know the game’s changing, and you want to ride the wave, not wipe out. User-powered sales: where your customers become your salespeople, is the hottest trend on platforms like Xiaohongshu (Red) in 2025. Picture […]| Fashion China
In Fashion, Branding is everything in China! When you are wearing clothes, you are actually wearing a brand, this brand will define your social status in the society. So this is the reason why, branding is really important in the fashion sector. We will explain you the importance of this through several point. Philip Chen […]| Fashion China
Luxury brands in China have witnessed significant growth in recent years, fueled by a booming economy and changing consumer preferences. As the market becomes increasingly crowded, luxury brands face the challenge of standing out and capturing the attention of Chinese consumers. In this context, storytelling has emerged as a key success factor for luxury brands […]| Fashion China
As the popularity of live streaming grows in China, more and more fashion and luxury brands are turning to this outlet to reach Chinese consumers. But what are the best ways to use live streaming for your brand? 10 Game-Changing Live Streaming Trends for Fashion Brands in China (2025) 1. Live E-Commerce = The New […]| Fashion China
Hey, marketer! I’m Philip Chen, your guide to dominating the Chinese market. (My linkedin) You’re not here for fluff: you want insights that cut through the noise and get your brand noticed in China’s fast-moving, tech-savvy landscape. This isn’t just any market; it’s a whirlwind of innovation, culture, and consumer smarts. In 2025, the game […]| Fashion China
Handbag plays an important role in the luxury and fashion industry, not only in Europe but also in China. In China, handbags are usually even more important than clothes, shoes, or jewelry. Why? Because luxury handbags such as Louis Vuitton or Hermes are seen as symbols of social status. They maintain a positive “Mianzi 面子” […]| Fashion China
Hello Everybody. A quick overview of the Market by Marcus Zhan, Director of GMA. Avoid BS and straight to the point. 🙂 China Bag Market 2025: Key Insights & Trends 1. Market Size & Forecasts (Marcus Take) 2. Current Consumption Trends & Seasonality Full article here LVMH’s handbags in China: LVMH’s first-quarter 2025 performance, focusing […]| Fashion China
Fashion has always been more than clothes in China it is a language of identity, aspiration, and cultural pride. In 2025, Chinese consumers are rewriting the meaning of fashion with new keywords: “个性” (individuality), “精致” (refinement), “国潮” (Guochao – national trend), and “可持续” (sustainability). These words reflect how young people in cities like Shanghai, Chengdu, […]| Fashion China
China has become the world’s second-largest market for luxury goods, with consumers spending a whopping $53.61 billion on luxury goods in 2022 alone. This represents incredible sales growth despite the recent economic downturns and market contractions globally. The Chinese luxury industry is now showing signs of recovery, boosting optimism for those looking to enter it. […]| Fashion China
If Douyin is China’s stage for performance commerce, then Xiaohongshu (RedNotes) is the intimate salon where culture, style, and consumption quietly merge into influence. In 2025, Xiaohongshu isn’t just a platform. It is the cultural incubator of taste, lifestyle, and shopping decisions for China’s most powerful consumer generation: urban Gen Z and millennial women. Here […]| Fashion China
A Practical Guide with Real-World Cases and Insights from Chinese Marketing Practice By 2025, Douyin (抖音) is no longer just a short-video app. It has become one of the most powerful advertising ecosystems in the world, a hybrid of search, social, entertainment, and commerce. For brands, Douyin represents both the largest opportunity and the toughest […]| Fashion China
In the ever-evolving world of global fashion, China stands as a colossal powerhouse, commanding attention from luxury brands worldwide. As of 2025, China’s fashion market is projected to exceed $500 billion in value, driven by a burgeoning middle class, tech-savvy Gen Z consumers, and a cultural renaissance that blends ancient heritage with cutting-edge innovation. For […]| Fashion China
Little red book (or Xiaohongshu) became one of the best social media app in China for fashion brands in 2024 It is the symbol of lifestyle and success for female consumers. It is the same kind of Application as instagram, based on Stories and Pictures sharing, and recently 2024 videos. It is now a powerful […]| Fashion China
Learn the essentials of Baidu SEO: How our agency ranks websites higher on China’s dominant search engine?| Fashion China
Xiaohongshu Marketing Agency for Fashion & Luxury Brands in China| Fashion China
