“Connecting with consumers on a rational level is no longer enough,” according to Mintel, a global market intelligence and research agency. Instead,... The post Emotional Branding: How to Do it Right appeared first on Small Business Currents.| Small Business Currents
SMB and mid-market financial firms face the same regulatory scrutiny as the largest players, but without the deep pockets or armies of... The post Beyond Burden: How Business-Friendly Compliance Fuels Success in Financial Services appeared first on Small Business Currents.| Small Business Currents
Sales tax compliance isn’t just a back-office function. It’s a strategic vulnerability. For CFOs and finance leaders, the risk is bigger than... The post What Every CFO Should Know About Sales Tax Risk: And How to Eliminate It Before It Hits Your Bottom Line appeared first on Small Business Currents.| Small Business Currents
Business automation is no longer a far-off to-do on small businesses’ calendars. With a majority of organizations having already embraced technology driven... The post 4 Common Marketing Automation Mistakes SMBs Make (and Tips to Avoid Them) appeared first on Small Business Currents.| Small Business Currents
Jeff Bezos once said, “When anecdotes and data disagree, anecdotes are usually right.” This speaks directly to the reality most leaders intuitively... The post When Everyone Is a Researcher: The New Rules of Customer Insights appeared first on Small Business Currents.| Small Business Currents
Gusto recently released a report on solo entrepreneurs in conjunction with its launch of Gusto Solo, a platform that helps solopreneurs “navigate... The post The First 5 Years in the Life of Solopreneurs appeared first on Small Business Currents.| Small Business Currents
For most small business owners, growth isn’t just a goal—it’s the challenge that keeps them up at night. Everyone wants more customers... The post The Growth Playbook: How Small Businesses Can Win appeared first on Small Business Currents.| Small Business Currents
Company growth presents exciting opportunities for business owners. They can expand their customer bases, invest in marketing or work toward goals they... The post How Promoting From Within Leads to Sustainable Growth appeared first on Small Business Currents.| Small Business Currents
The National Federation of Independent Business’ (NFIB) Economic Trends Data is a monthly snapshot of how small businesses are feeling across the... The post What Happens When SMBs Feel Good but Can’t Predict the Future? appeared first on Small Business Currents.| Small Business Currents
Instead of traditional reactive policies and trying to figure out how to reduce product returns, learn smarter strategies that| Small Business Currents
CurrentMarketing| Small Business Currents
In today’s fast-paced world, starting a small business requires grit and wisdom. Hearing from nearly 18,000 small businesses that shared| Small Business Currents
Digital payments have become more prominent in the age of technology. These advancements have led small and large businesses to implement Automated Clearing House (ACH) payment systems.| Small Business Currents
Discover how businesses are harnessing the power of data to drive success. This article presents real-world examples of data-driven| Small Business Currents
Whether you’re a startup or scaling enterprise, your color palette is more than a design choice—it’s a strategic asset. When used consistently,| Small Business Currents
When you think about running a business, transparency becomes one of your most powerful tools. I've learned this over years of working with companies, and it applies to everything from how you handle client relationships to how you approach new technology.| Small Business Currents
Safety laws at work provide every industry with a clear plan for keeping workers healthy, maintaining equipment in good| Small Business Currents
Welcome to the reality many compliance teams face today: digital conversations that look nothing like the originals, stripped of context| Small Business Currents
Small businesses are often underprotected from cyberattacks due to a lack of human and financial resources.| Small Business Currents
No business wants to deal with a lawsuit, but the reality is that legal disputes happen. Whether they stem from a contract disagreement,| Small Business Currents
CurrentManage| Small Business Currents
This week, the president announced new tariff policies that may or may not go into effect on August 1. But Chain Store Age (CSA) reports that tariffs have already led to the “most disruptive period in over a decade” for e-commerce.| Small Business Currents
Current| Small Business Currents
Chances are you haven’t been trained as a marketer, advertiser or social media specialist. Perhaps you’re the person in charge of running| Small Business Currents
To help small e-commerce businesses discover underrated marketing strategies, we've gathered 17 insightful tips from CEOs| Small Business Currents
From retail to tech, customer obsession is a foundational mantra that helps businesses excel. Let’s explore why this is the case| Small Business Currents