New features are coming to Threads ads… In a recent announcement, Meta says there are now 400 million monthly active users on Threads. To celebrate, they’re testing some new ad features. New Tests 1. Meta is testing 4 by 5 images and videos, moving beyond square. Advertisers can leverage 4 by 5 in many feed... Read more » The post New Threads Ads Features appeared first on Jon Loomer Digital.| Jon Loomer Digital
When you create an ad, you can select AI-generated image options. You could add completely new AI images that are inspired by your original creative. Or you can select from various AI-generated backgrounds. When you do, these versions are included with your original creative as options. The question is how often and how they perform.... Read more » The post How Do AI-Generated Ad Images Perform? appeared first on Jon Loomer Digital.| Jon Loomer Digital
How I use AI in content creation and Meta ads. My workflow balances efficiency, creativity, and control without losing my voice.| Jon Loomer Digital
Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant Edits and the Learning Phase,” Meta explains the changes that will result in restarting learning. Within the list of significant edits, Meta includes this: “Adding a new ad to your ad... Read more » The post New Ads and the Learning Phase appeared first on Jon Loomer Digital.| Jon Loomer Digital
What is the Swap Selling Points Advantage+ Creative enhancement? It swaps out text on your images using AI. Here's how it works...| Jon Loomer Digital
An A/B test in Meta Experiments helps you isolate the impact of a single variable (targeting, optimization, placement) on performance.| Jon Loomer Digital
There's a new Creative Testing feature that allows you to dedicate a portion of your budget to test up to five ads. Here's how it works...| Jon Loomer Digital
Struggling with poor Meta ad results? Learn how to diagnose issues and fix them with better creative, offers, products, and setup.| Jon Loomer Digital
Several other advertisers are now discovering the problem I did: Optimized Facebook ads bring in fake profiles. Why? Here's a new theory...| Jon Loomer Digital
You can now track Instagram follows that come from your Meta ads. Here's how to find out if you have this new metric and what it means...| Jon Loomer Digital
The breakdown by audience segments helps you see how much remarketing happens naturally. But it's leaving out some important groups.| Jon Loomer Digital
Audience Segments are powerful, but have you set them up properly? Here's how to define your Engaged Audience and Existing Customers...| Jon Loomer Digital
Audience Segments provide visibility into the delivery of your ads when algorithmic targeting is in play. Here's a guide on how to use them...| Jon Loomer Digital
It made sense in years past. But you no longer need to obsess over general remarketing. It's prioritized already, and you can prove it...| Jon Loomer Digital
You want to get both image and video ads shown, but Meta always choses the static image version. Here's how you can leverage them both...| Jon Loomer Digital
Yeah, this is not what I thought this was… If you use Flexible Format, you’ve never had insight into how your images or videos were used. The breakdown by dynamic creative element never worked. So you either didn’t use Flexible Format or you just lived with these issues. But Meta recently rolled out a new... Read more » The post Creative Breakdown for Flexible Format is Worthless appeared first on Jon Loomer Digital.| Jon Loomer Digital
Understand what creative fatigue is, why it happens in Meta ads, and the steps you can take to prevent wasted budget and poor performance. The post Creative Fatigue: What It Is and How to Prevent It appeared first on Jon Loomer Digital.| Jon Loomer Digital
In this video, I share an example of the value rules breakdown. If you’re not familiar with this feature, value rules allow you to adjust your bids on certain variables like age, gender, location, mobile operating system, and now placement. There’s a new reporting option in Ads Manager that provides additional insight. The Breakdown At... Read more » The post How to Use the Value Rules Breakdown appeared first on Jon Loomer Digital.| Jon Loomer Digital
I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so that I didn’t need to restrict by age and gender. Being able to stay within Meta’s best practices while making necessary customizations is a critical benefit of using this feature. What... Read more » The post Value Rules Example appeared first on Jon Loomer Digital.| Jon Loomer Digital
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad. Some advertisers have the option of creating up to three creative groups of 10 within an ad. This is the modern version of Dynamic Creative, and I’ve had some success with... Read more » The post 3 Problems with Flexible Format appeared first on Jon Loomer Digital.| Jon Loomer Digital
A step-by-step guide to modern Meta ad creation. Build a strategy around goals, personas, and creative diversity for better results. The post A Standard Approach for Meta Ad Creation appeared first on Jon Loomer Digital.| Jon Loomer Digital
The old rulebook is obsolete, and the answer about the ideal number of ads now should be considered variable. Things are changing… The Old Rule Until recently, there was a much clearer answer to this question. Meta’s own documentation suggested no more than six ads in an ad set. After that, there was no benefit... Read more » The post How Many Ads is Too Many? appeared first on Jon Loomer Digital.| Jon Loomer Digital
No pixel required for landing page views? How is this possible? Let’s break it down… The New Message When using the performance goal to maximize the number of link clicks, you may see this message: Maximize landing page views will now work without needing to install a pixel on your website. Let’s think about this.... Read more » The post Landing Page Views No Longer Require a Pixel appeared first on Jon Loomer Digital.| Jon Loomer Digital
A streamlined guide to modern Meta advertising: Why old tactics fail, and the focused strategies that deliver results today. The post The Modern Approach to Meta Advertising Strategy appeared first on Jon Loomer Digital.| Jon Loomer Digital
Automatic Translation is here. This could be a really big deal. Here’s what you need to know… In Business Suite When uploading a new Reel to Business Suite, there’s a new section during the Share step for “Closed Captions and Translations.” One of the options is to “Translate your voice with Meta AI.” If you... Read more » The post Automatic Translation for Videos appeared first on Jon Loomer Digital.| Jon Loomer Digital
Up until recently, I often referred advertisers to a quote from Meta when discussing the number of ads you should have in an ad set: Use 6 or fewer creatives per ad set… Once you’ve added more than 6 ads, there is little marginal benefit. It was straightforward and concrete, which made it easy to... Read more » The post No More Six Ad Limit Per Ad Set appeared first on Jon Loomer Digital.| Jon Loomer Digital
Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond.| Jon Loomer Digital
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.| Jon Loomer Digital
This is where advanced Facebook advertisers go to sharpen their skills and stay on top of the constantly evolving world of advertising. It’s also where inexperienced advertisers go to become advanced.| Jon Loomer Digital
Meta lets advertisers test new AI generation features that aren't yet part of the core Advantage+ Creative toolbox. Here's how...| Jon Loomer Digital
There's a new AI-generated test feature called Translate Voiceover that takes your voiceover and translates it from English to Spanish.| Jon Loomer Digital
Facebook has a new feature to automatically translate ad copy to each your international audience in their native language. Here's how to use it...| Jon Loomer Digital
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here's how...| Jon Loomer Digital
Is Meta making a drastic change to ad billing? Panic spread last week that Meta was changing how advertisers are billed. Here’s what you need to know… The Reported Change There was a version of the “How Meta charges for ads” page that said this (emphasis is mine): You’re charged at the moment you confirm... Read more » The post Did Meta Change Ad Billing? appeared first on Jon Loomer Digital.| Jon Loomer Digital
Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created three ads for a single ad set that all have a different purpose: 1. The first ad focuses on a common problem and the solution found in your product. 2. The... Read more » The post Why You Should Not Turn Off Ads appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta has added the ability to restrict words from AI-generated text in Meta ads… When you create a new ad, there is a Branding section at the bottom of Identity. This allows you to define how your brand is reflected in AI-generated enhancements. Examples include logo, font, colors, text tone, and visual style. And now... Read more » The post Restrict Words and Phrases from AI-Generated Text appeared first on Jon Loomer Digital.| Jon Loomer Digital
Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them. The post How to Spot Problematic Meta Ad Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If the checkbox is checked to “test new creative enhancements,” you should see a list of the possible enhancements below it. I’ve covered almost all of these before. But there’s a new... Read more » The post Reword Identified Phrases Test Feature appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta made what seems to be a strange update to ad set spending limits. Let me explain… Averages When you use Advantage+ Campaign Budget (formerly CBO), your campaign budget will be spent optimally between ad sets. But Meta has always allowed advertisers to set an ad set spending limit. This allowed you to set a... Read more » The post Change to Ad Set Spending Limits appeared first on Jon Loomer Digital.| Jon Loomer Digital
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only for the Sales and App Promotion objectives. Well, Meta has quietly opened up value rules for all campaign objectives. Here’s an example when using the Engagement objective. It also appears that... Read more » The post Value Rules for All Campaign Objectives appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta Andromeda changes how ads are delivered. Learn what it is, why creative diversity matters, and how it impacts your ad strategy... The post Meta Andromeda: What It Means for Your Ad Strategy appeared first on Jon Loomer Digital.| Jon Loomer Digital
Does Meta actually need lookalike audiences to help find people who are like your customers? Here's a history lesson...| Jon Loomer Digital
Is Auction Overlap preventing your ads from performing? In this article, learn what Auction Overlap is, how to detect it, and what to do.| Jon Loomer Digital
Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?| Jon Loomer Digital
Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You may see an announcement within a black bar at the top of your Ads Manager or other tools that reads, “Some detailed targeting options have been combined.” And it says: Starting... Read more » The post Detailed Targeting Announcement appeared first on Jon Loomer Digital.| Jon Loomer Digital
What is Translate Media? It may sound familiar, as it’s similar to another test feature we’ve seen this year. But it could be extremely helpful for reaching more people in the language they speak. Let’s take a closer look.. What Is It? Within your Advertising Settings, click on Advantage+ Creative. Once clicked, you should then... Read more » The post Translate Media Feature for Video Ads appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta’s placements have strict video length rules. Learn the minimum and maximum durations needed to qualify for every ad placement. The post Meta Video Ad Length Requirements: How to Qualify for All Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
“Meta needs interests and behaviors to define my target audience.” If you’ve heard anyone say this, stop them gently. This is a myth! But you should understand why… Audience Expansion The main thing to remember is that your audience is usually expanded. If your performance goal is to maximize the number or value of conversions,... Read more » The post Detailed Targeting Myth appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement, Meta says this: From early October 2025, we will no longer allow political, electoral and social issue ads on our platforms in the EU. This is “in response to the EU’s... Read more » The post Meta Bans Political Ads in the European Union appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s been an update to value rules. Let’s take a closer look… What Are Value Rules? Value rules let you bid more or less based on any of the following criteria: Age range Gender Location Mobile operating system And now Meta is adding placements. Where to Find It To see if you have this, go... Read more » The post Meta Adds Value Rules for Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Frustrated that your Meta ads aren't working? Here are five common reasons campaigns fail, and how to fix each one for better performance... The post Why Your Meta Ads Aren’t Working (And How to Fix Them) appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta is testing Review Keywords, which uses AI to extract positive keywords from your page's reviews and display them under your ad...| Jon Loomer Digital
If you see "High Performing" in the Delivery column, it's a big deal. It means that you can scale your budget without restarting learning.| Jon Loomer Digital
Meta announced Incremental Conversions, a new attribution setting that prioritizes conversions that wouldn't happen without seeing your ad.| Jon Loomer Digital
There was a time when remarketing was a huge part of my Meta ads strategy. While I haven't completely abandoned it, it's a far smaller part.| Jon Loomer Digital
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here's what that means...| Jon Loomer Digital
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.| Jon Loomer Digital
If you aren't using Compare Attribution Settings in Ads Manager, you are missing out on important context -- and extra conversions.| Jon Loomer Digital
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.| Jon Loomer Digital
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.| Jon Loomer Digital
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.| Jon Loomer Digital
Facebook Automated Rules will save you time while potentially making you a much more effective and efficient advertiser. Here are the details...| Jon Loomer Digital
Here's a complete analysis of the 15 Facebook ad campaigns that I'm running right now to drive traffic, build my email list, and sell products...| Jon Loomer Digital
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.| Jon Loomer Digital
Meta announced they are starting a limited test of ads in Threads. It remains unclear when the full rollout will begin. Here's what we know.| Jon Loomer Digital
Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it...| Jon Loomer Digital
Should you leave all Advantage+ Creative enhancements on by default? Are there certain optimizations you should turn on and some off?| Jon Loomer Digital
Targeting inputs are outdated. Learn how to reach the right people by guiding Meta's algorithm without outdated targeting methods. The post How to Reach the Right People Without Relying on Targeting Inputs appeared first on Jon Loomer Digital.| Jon Loomer Digital
What is Optimize Website Destination? This new feature could give Meta significant power, so you should be certain it’s something that you want. Here’s what you need to know… Required Settings This feature is available when you have an active product catalog and use these settings: Sales objective Website conversion location Single image or video... Read more » The post Optimize Website Destination appeared first on Jon Loomer Digital.| Jon Loomer Digital
How long should your ad copy be? There are lots of opinions on this, but Meta has their own official recommendations. Let’s discuss what those recommendations are and how much they matter… Meta’s Recommendations Under Best Practices, Meta says this: Keep ad copy short: Primary text should span 1-3 lines at most. And then, under... Read more » The post Recommended Ad Copy Length appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta is rolling out a new feature that could impact how your budget is distributed. Here’s what you need to know about Ad Set Budget Sharing… What Is It? When you create a new Advantage+ campaign, campaign budget is selected by default. You’ll need to switch to ad set budget to make use of this... Read more » The post Ad Set Budget Sharing appeared first on Jon Loomer Digital.| Jon Loomer Digital
This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic on your responsibility to properly interpret conversion results. Instead, this is about the danger of overreacting when one ad is getting conversions while another isn’t. Let me explain… Example Let’s say... Read more » The post Don’t Overvalue Attributed Results appeared first on Jon Loomer Digital.| Jon Loomer Digital
On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me explain… Ad Details Don’t get lost in the details, trying to isolate the top performing text, headline, or image. Those things are important, but there are limitless combinations at play. And... Read more » The post Evaluate Results in Aggregate appeared first on Jon Loomer Digital.| Jon Loomer Digital
19 essential rules for Meta advertisers to simplify strategy, improve performance, and focus on what actually makes a difference... The post 19 Rules for Successful Meta Advertising in 2025 and Beyond appeared first on Jon Loomer Digital.| Jon Loomer Digital
Some advertisers have a new creative breakdown option for Related Media. If you have it, here's how Related Media and the breakdown work...| Jon Loomer Digital
Broad targeting is often effective at producing results, but there are specific situations when it is bound to fail. Here's an example...| Jon Loomer Digital
A new feature called Customer Acquisition allows you to show your ads to new customers only when running manual Sales campaigns.| Jon Loomer Digital
Conversion Leads is an awesome option to optimize for people who will eventually buy from you. The problem is the CRM integration is brutal.| Jon Loomer Digital
Don't try to fool the algorithm. Meta ads optimization is literal. This can work for you and against you. Understand how and why.| Jon Loomer Digital
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here's how.| Jon Loomer Digital
Audience Controls give you the ability to set a minimum age and exclude locations account-wide for Advantage+ Shopping Campaigns. Here's how.| Jon Loomer Digital
Meta announced several new AI-powered enhancements, including a couple of features leveraging AI-generated creative for ads.| Jon Loomer Digital
Some advertisers are seeing a new creative breakdown that provides transparency into the performance of AI-generated images in ads...| Jon Loomer Digital
Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But it’s time to consider whether your obsession is still worth your time. Things Have Changed There was a time when testing to find the best combination of ad copy and creative... Read more » The post Ad Copy and Creative and Winning Combinations appeared first on Jon Loomer Digital.| Jon Loomer Digital
Optimize your Meta ad creative for better performance. Follow this detailed checklist for branding, placements, variations, and enhancements.| Jon Loomer Digital
Some advertisers are seeing a new creative breakdown for Flexible Format. This could add some much needed transparency for this format type...| Jon Loomer Digital
This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.| Jon Loomer Digital
We're reminded repeatedly about the effectiveness of various enhancements. But there's no transparency when it comes to our own results...| Jon Loomer Digital
You can now use Lead Filtering to improve the quality of your leads from Meta Lead Ads. Here's how it works and how you can use it...| Jon Loomer Digital
A big update is rolling out for Facebook ads lead forms. The "Custom" form type allows you to add lots of helpful information. Check it out...| Jon Loomer Digital
Unlike the old days, you are now creating countless variations of your ads. That matters regarding your role as an advertiser...| Jon Loomer Digital
The role of the Meta advertiser has changed. Here's how creative control evolved and what it means for building ads today...| Jon Loomer Digital
There are three more test features for AI generation: 1. Comments Keywords, 2. Video Highlights, and 3. Creative Call-to-Action Sticker.| Jon Loomer Digital
If you struggle to get AI-generated text that sounds like you, whether for personas or other applications, update text tone within Branding.| Jon Loomer Digital
Now you can tailor text variations to personas using AI. You may have this new feature. Here's how it works...| Jon Loomer Digital
Meta has a new feature to translate your primary text and headline into multiple languages as part of the Early Release Program.| Jon Loomer Digital
In an April 23rd update, Meta announced they are expanding Threads Feed to all advertisers globally. Here's what you need to know...| Jon Loomer Digital
Some advertisers are seeing an option to combine likes and reactions on similar ads. Here's where to find it and how it might work...| Jon Loomer Digital
A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency...| Jon Loomer Digital