Translate Voiceover AI-Generated Ads Feature - Jon Loomer Digital
There's a new AI-generated test feature called Translate Voiceover that takes your voiceover and translates it from English to Spanish.| Jon Loomer Digital
There's a new AI-generated test feature called Translate Voiceover that takes your voiceover and translates it from English to Spanish.| Jon Loomer Digital
Facebook has a new feature to automatically translate ad copy to each your international audience in their native language. Here's how to use it...| Jon Loomer Digital
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here's how...| Jon Loomer Digital
Is Meta making a drastic change to ad billing? Panic spread last week that Meta was changing how advertisers are billed. Here’s what you need to know… The Reported Change There was a version of the “How Meta charges for ads” page that said this (emphasis is mine): You’re charged at the moment you confirm... Read more » The post Did Meta Change Ad Billing? appeared first on Jon Loomer Digital.| Jon Loomer Digital
Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created three ads for a single ad set that all have a different purpose: 1. The first ad focuses on a common problem and the solution found in your product. 2. The... Read more » The post Why You Should Not Turn Off Ads appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta has added the ability to restrict words from AI-generated text in Meta ads… When you create a new ad, there is a Branding section at the bottom of Identity. This allows you to define how your brand is reflected in AI-generated enhancements. Examples include logo, font, colors, text tone, and visual style. And now... Read more » The post Restrict Words and Phrases from AI-Generated Text appeared first on Jon Loomer Digital.| Jon Loomer Digital
Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them. The post How to Spot Problematic Meta Ad Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If the checkbox is checked to “test new creative enhancements,” you should see a list of the possible enhancements below it. I’ve covered almost all of these before. But there’s a new... Read more » The post Reword Identified Phrases Test Feature appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta made what seems to be a strange update to ad set spending limits. Let me explain… Averages When you use Advantage+ Campaign Budget (formerly CBO), your campaign budget will be spent optimally between ad sets. But Meta has always allowed advertisers to set an ad set spending limit. This allowed you to set a... Read more » The post Change to Ad Set Spending Limits appeared first on Jon Loomer Digital.| Jon Loomer Digital
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only for the Sales and App Promotion objectives. Well, Meta has quietly opened up value rules for all campaign objectives. Here’s an example when using the Engagement objective. It also appears that... Read more » The post Value Rules for All Campaign Objectives appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta Andromeda changes how ads are delivered. Learn what it is, why creative diversity matters, and how it impacts your ad strategy... The post Meta Andromeda: What It Means for Your Ad Strategy appeared first on Jon Loomer Digital.| Jon Loomer Digital
Does Meta actually need lookalike audiences to help find people who are like your customers? Here's a history lesson...| Jon Loomer Digital
Is Auction Overlap preventing your ads from performing? In this article, learn what Auction Overlap is, how to detect it, and what to do.| Jon Loomer Digital
Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?| Jon Loomer Digital
Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You may see an announcement within a black bar at the top of your Ads Manager or other tools that reads, “Some detailed targeting options have been combined.” And it says: Starting... Read more » The post Detailed Targeting Announcement appeared first on Jon Loomer Digital.| Jon Loomer Digital
What is Translate Media? It may sound familiar, as it’s similar to another test feature we’ve seen this year. But it could be extremely helpful for reaching more people in the language they speak. Let’s take a closer look.. What Is It? Within your Advertising Settings, click on Advantage+ Creative. Once clicked, you should then... Read more » The post Translate Media Feature for Video Ads appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta’s placements have strict video length rules. Learn the minimum and maximum durations needed to qualify for every ad placement. The post Meta Video Ad Length Requirements: How to Qualify for All Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
“Meta needs interests and behaviors to define my target audience.” If you’ve heard anyone say this, stop them gently. This is a myth! But you should understand why… Audience Expansion The main thing to remember is that your audience is usually expanded. If your performance goal is to maximize the number or value of conversions,... Read more » The post Detailed Targeting Myth appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement, Meta says this: From early October 2025, we will no longer allow political, electoral and social issue ads on our platforms in the EU. This is “in response to the EU’s... Read more » The post Meta Bans Political Ads in the European Union appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s been an update to value rules. Let’s take a closer look… What Are Value Rules? Value rules let you bid more or less based on any of the following criteria: Age range Gender Location Mobile operating system And now Meta is adding placements. Where to Find It To see if you have this, go... Read more » The post Meta Adds Value Rules for Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Frustrated that your Meta ads aren't working? Here are five common reasons campaigns fail, and how to fix each one for better performance... The post Why Your Meta Ads Aren’t Working (And How to Fix Them) appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta is testing Review Keywords, which uses AI to extract positive keywords from your page's reviews and display them under your ad...| Jon Loomer Digital
This is where advanced Facebook advertisers go to sharpen their skills and stay on top of the constantly evolving world of advertising. It’s also where inexperienced advertisers go to become advanced.| Jon Loomer Digital
If you see "High Performing" in the Delivery column, it's a big deal. It means that you can scale your budget without restarting learning.| Jon Loomer Digital
I created a manual sales campaign using original audiences and no targeting inputs. But Meta spent 25 percent of my budget on remarketing.| Jon Loomer Digital
Meta announced Incremental Conversions, a new attribution setting that prioritizes conversions that wouldn't happen without seeing your ad.| Jon Loomer Digital
There was a time when remarketing was a huge part of my Meta ads strategy. While I haven't completely abandoned it, it's a far smaller part.| Jon Loomer Digital
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here's what that means...| Jon Loomer Digital
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.| Jon Loomer Digital
If you aren't using Compare Attribution Settings in Ads Manager, you are missing out on important context -- and extra conversions.| Jon Loomer Digital
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.| Jon Loomer Digital
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.| Jon Loomer Digital
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.| Jon Loomer Digital
Facebook Automated Rules will save you time while potentially making you a much more effective and efficient advertiser. Here are the details...| Jon Loomer Digital
Here's a complete analysis of the 15 Facebook ad campaigns that I'm running right now to drive traffic, build my email list, and sell products...| Jon Loomer Digital
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.| Jon Loomer Digital
Meta announced they are starting a limited test of ads in Threads. It remains unclear when the full rollout will begin. Here's what we know.| Jon Loomer Digital
Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it...| Jon Loomer Digital
Should you leave all Advantage+ Creative enhancements on by default? Are there certain optimizations you should turn on and some off?| Jon Loomer Digital
Targeting inputs are outdated. Learn how to reach the right people by guiding Meta's algorithm without outdated targeting methods. The post How to Reach the Right People Without Relying on Targeting Inputs appeared first on Jon Loomer Digital.| Jon Loomer Digital
What is Optimize Website Destination? This new feature could give Meta significant power, so you should be certain it’s something that you want. Here’s what you need to know… Required Settings This feature is available when you have an active product catalog and use these settings: Sales objective Website conversion location Single image or video... Read more » The post Optimize Website Destination appeared first on Jon Loomer Digital.| Jon Loomer Digital
How long should your ad copy be? There are lots of opinions on this, but Meta has their own official recommendations. Let’s discuss what those recommendations are and how much they matter… Meta’s Recommendations Under Best Practices, Meta says this: Keep ad copy short: Primary text should span 1-3 lines at most. And then, under... Read more » The post Recommended Ad Copy Length appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta is rolling out a new feature that could impact how your budget is distributed. Here’s what you need to know about Ad Set Budget Sharing… What Is It? When you create a new Advantage+ campaign, campaign budget is selected by default. You’ll need to switch to ad set budget to make use of this... Read more » The post Ad Set Budget Sharing appeared first on Jon Loomer Digital.| Jon Loomer Digital
This isn’t a post about Meta inflating results or how you shouldn’t trust the reported conversions in Ads Manager. There’s a whole separate topic on your responsibility to properly interpret conversion results. Instead, this is about the danger of overreacting when one ad is getting conversions while another isn’t. Let me explain… Example Let’s say... Read more » The post Don’t Overvalue Attributed Results appeared first on Jon Loomer Digital.| Jon Loomer Digital
On a prior video, I talked about the importance of focusing on aggregate results when evaluating ad performance. And this is true. Let me explain… Ad Details Don’t get lost in the details, trying to isolate the top performing text, headline, or image. Those things are important, but there are limitless combinations at play. And... Read more » The post Evaluate Results in Aggregate appeared first on Jon Loomer Digital.| Jon Loomer Digital
19 essential rules for Meta advertisers to simplify strategy, improve performance, and focus on what actually makes a difference... The post 19 Rules for Successful Meta Advertising in 2025 and Beyond appeared first on Jon Loomer Digital.| Jon Loomer Digital
Some advertisers have a new creative breakdown option for Related Media. If you have it, here's how Related Media and the breakdown work...| Jon Loomer Digital
Broad targeting is often effective at producing results, but there are specific situations when it is bound to fail. Here's an example...| Jon Loomer Digital
A new feature called Customer Acquisition allows you to show your ads to new customers only when running manual Sales campaigns.| Jon Loomer Digital
Conversion Leads is an awesome option to optimize for people who will eventually buy from you. The problem is the CRM integration is brutal.| Jon Loomer Digital
Don't try to fool the algorithm. Meta ads optimization is literal. This can work for you and against you. Understand how and why.| Jon Loomer Digital
Value Optimization allows you to optimize your Facebook ads to reach people most likely to lead to the highest value conversions. Here's how.| Jon Loomer Digital
Audience Controls give you the ability to set a minimum age and exclude locations account-wide for Advantage+ Shopping Campaigns. Here's how.| Jon Loomer Digital
Meta announced several new AI-powered enhancements, including a couple of features leveraging AI-generated creative for ads.| Jon Loomer Digital
Some advertisers are seeing a new creative breakdown that provides transparency into the performance of AI-generated images in ads...| Jon Loomer Digital
Stop obsessing over finding the winning combination… This advice may go against everything you believe in and the strategy you’ve used for years. But it’s time to consider whether your obsession is still worth your time. Things Have Changed There was a time when testing to find the best combination of ad copy and creative... Read more » The post Ad Copy and Creative and Winning Combinations appeared first on Jon Loomer Digital.| Jon Loomer Digital
Optimize your Meta ad creative for better performance. Follow this detailed checklist for branding, placements, variations, and enhancements.| Jon Loomer Digital
Some advertisers are seeing a new creative breakdown for Flexible Format. This could add some much needed transparency for this format type...| Jon Loomer Digital
This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.| Jon Loomer Digital
We're reminded repeatedly about the effectiveness of various enhancements. But there's no transparency when it comes to our own results...| Jon Loomer Digital
You can now use Lead Filtering to improve the quality of your leads from Meta Lead Ads. Here's how it works and how you can use it...| Jon Loomer Digital
A big update is rolling out for Facebook ads lead forms. The "Custom" form type allows you to add lots of helpful information. Check it out...| Jon Loomer Digital
How you create ads has changed quite a bit over the years. Many advertisers miss how this impacts their role in the process. Let me explain… Back Then Up to 2017, ad creation was simple. You provided the following: 1 image or video 1 primary text 1 headline 1 description You couldn’t customize by placement... Read more » The post You Are Generating Countless Ad Variations appeared first on Jon Loomer Digital.| Jon Loomer Digital
Up until recently, I often referred advertisers to a quote from Meta when discussing the number of ads you should have in an ad set: Use 6 or fewer creatives per ad set… Once you’ve added more than 6 ads, there is little marginal benefit. It was straightforward and concrete, which made it easy to... Read more » The post No More Six Ad Limit Per Ad Set appeared first on Jon Loomer Digital.| Jon Loomer Digital
The role of the Meta advertiser has changed. Here's how creative control evolved and what it means for building ads today... The post The Evolution of Meta Ads Copy and Creative Control appeared first on Jon Loomer Digital.| Jon Loomer Digital
Everything gets a plus now! Meta tried to slip a few subtle branding changes by you, but I won’t let them. You may not have noticed the name updates to a few features… Advantage+ Campaign Budget Remember Advantage Campaign Budget? You know, the feature that was originally Campaign Budget Optimization? Well, its name has changed... Read more » The post Advantage Changes to Advantage+ appeared first on Jon Loomer Digital.| Jon Loomer Digital
There are three more AI enhancements available in testing. Here’s what you need to know… Test New AI Generation Features To access these test features and the opt-in to participate, go to your Advertising Settings and click on Advantage+ Creative. At the top, you’ll see an explanation to test new creative enhancements. When checked, these... Read more » The post New Test Features for AI Generation appeared first on Jon Loomer Digital.| Jon Loomer Digital
Hey, some impressions on Threads! Back in April, Meta announced the long-anticipated, official rollout of ads in Threads Feed. As expected, the introduction of ads within the Threads app has been slow. But we’re finally seeing some signs. Spotted in Ads Manager I performed a breakdown by placement recently and finally… THREE whole impressions for... Read more » The post Ad Impressions in Threads Feed appeared first on Jon Loomer Digital.| Jon Loomer Digital
Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond. The post How to Approach Meta Ads Targeting Now: A Detailed Guide appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta is either testing or rolling out a new feature that can help optimize ad creative using AI. There’s a lot we don’t know. Here’s what to look for… How it Works When you upload an image while creating an ad, you may see the option to “crop and expand.” Using AI, this allows you... Read more » The post Crop and Expand with AI appeared first on Jon Loomer Digital.| Jon Loomer Digital
Some advertisers have had it for a while. Others are finally getting it. We first started seeing the Advantage+ Campaign setup in February. But it now appears to be official with the global rollout of Opportunity Score. How it Works This new streamlined campaign setup applies to the Sales, Leads, and App Promotion objectives. You... Read more » The post Advantage+ Campaign Setup is Here appeared first on Jon Loomer Digital.| Jon Loomer Digital
The GA4 integration with Events Manager requires mapping Meta events to GA4 events. But there’s a basic problem with this, beyond the benefits being completely unclear… Low Connection Quality Recently, I noticed that my connection quality had updated to “Low.” The explanation Meta gave for the “low” designation was that at least one of my... Read more » The post Problem with GA4 Integration appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup. The post Advantage+ Campaign Creation: A Complete Guide appeared first on Jon Loomer Digital.| Jon Loomer Digital
When are Advantage+ Shopping Campaigns going away? You likely know that Advantage+ Sales campaigns are replacing Advantage+ Shopping. Most, if not all, advertisers have already seen this in the native interface. So if you have a rep who is still recommending Advantage+ Shopping, tell them to catch up. While it appears everyone has this now,... Read more » The post Advantage+ Shopping Timeline appeared first on Jon Loomer Digital.| Jon Loomer Digital
Opportunity Score is official. After testing it for more than a year, Meta announced the global rollout. Here’s what you need to know… What Is It? Your score, from 0 to 100, reflects how optimized your campaigns are. This is based on your ability to implement best practices, and is not a reflection of performance.... Read more » The post Opportunity Score Rolls Out Globally appeared first on Jon Loomer Digital.| Jon Loomer Digital
There are new requirements for value optimization. Meta recently expanded value optimization to include custom events and non-purchase standard events. Documentation on eligibility requirements, naturally, needed to be updated. Here’s what you need to know… The New Requirements Value optimization, of course, allows advertisers to have the algorithm prioritize the value of events (Return On... Read more » The post New Requirements for Value Optimization appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn how Meta's Opportunity Score and Campaign Score work, what they mean, and how to use them to optimize your ad performance. The post Opportunity Score and Campaign Score Explained appeared first on Jon Loomer Digital.| Jon Loomer Digital
Value optimization for any non-purchase event? It’s coming, assuming you don’t have it already. Here’s what we know… The Announcement In a recent announcement about updates to conversion tools, Meta shared this: If an advertiser cares about ROAS based on the value of events outside of a purchase [expanding globally] Optimizing for Value allows advertisers... Read more » The post Value Optimization for Non-Purchase Events appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta’s testing Profit optimization… In a recent announcement about new conversions tools, Meta shared a new option for Value optimization that is in testing. The Feature The feature is based on this scenario: If an advertiser cares about ROAS based on profit margin [now testing] Normally when you optimize for Value, Meta focuses on generating... Read more » The post Value Optimization for Profit Margins appeared first on Jon Loomer Digital.| Jon Loomer Digital
Here’s how to improve your AI-generated text… On a prior video, I talked about the new feature to tailor AI-generated text variations to personas. It’s super interesting, and you should try it out. But I ran into one problem with this feature and Meta’s AI-generated text generally. It didn’t sound like me. There’s something you... Read more » The post Text Tone for Tailored Personas and AI-Generated Text appeared first on Jon Loomer Digital.| Jon Loomer Digital
Understand how Meta ads attribution works and how to use settings and tools to make sense of your conversion results. The post A Complete Guide to Meta Ads Attribution appeared first on Jon Loomer Digital.| Jon Loomer Digital
Now you can tailor text variations to personas using AI. Here’s how it works… What is it? When you create a new ad, you will see some AI-generated text recommendations. What’s new is the option to “tailor variations to personas.” So, what is this? Within Meta’s documentation on Text Generation, it explains: You can choose... Read more » The post Tailor Text Variations to Personas appeared first on Jon Loomer Digital.| Jon Loomer Digital
A common challenge among advertisers is running ads that maintain high lead quality. I’ve covered this topic many times. Value Rules, which are rolling out to more advertisers, could be a nice solution. Let’s discuss… Caveat At the moment, only the Sales and App Promotion campaign objectives are eligible for Value Rules. If you’re hoping... Read more » The post Use Value Rules to Improve Lead Quality appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta has a new feature to translate your primary text and headline into multiple languages as part of the Early Release Program.| Jon Loomer Digital
In an April 23rd update, Meta announced they are expanding Threads Feed to all advertisers globally. Here's what you need to know...| Jon Loomer Digital
Some advertisers are seeing an option to combine likes and reactions on similar ads. Here's where to find it and how it might work...| Jon Loomer Digital
A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency...| Jon Loomer Digital
Determining an ideal Facebook ad frequency is not an exact science. However, there is data available to approach this challenge.| Jon Loomer Digital
The Performance Goal is possibly the most important step when creating your Meta ad campaign. It determines success and how ads are delivered.| Jon Loomer Digital
Meta ads optimization is a complete disaster in the new world of broad targeting. Here's an example and a potential solution...| Jon Loomer Digital
They may have a reputation for low-quality leads, but there are steps you can take to get high-quality leads from Facebook lead ads.| Jon Loomer Digital
This is a complete guide on Facebook Lead Ads: What they are, how to set them up, advantages and disadvantages, and things to think about.| Jon Loomer Digital
Learn how to set up the new GA4 and Meta Events Manager integration, what it does (maybe), and what we don’t know about its benefits or risks.| Jon Loomer Digital
You must set up Meta Conversions API. The best way is the API Gateway, but it can be expensive. That changes if you use Stape. Here's how...| Jon Loomer Digital
Facebook is eliminating the 28-day attribution window, citing privacy initiatives. This is likely to impact at least your ad reporting.| Jon Loomer Digital
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.| Jon Loomer Digital
Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here's what you need to know...| Jon Loomer Digital
Remarketing results look amazing, but they're often not what they seem. While it has its place, consider these potential issues...| Jon Loomer Digital
If you use Daily Unique Reach optimization, Facebook will show your ads to people up to once per day. Here's what to consider...| Jon Loomer Digital
