Number of Ads Per Ad Set - Jon Loomer Digital
How many ads should you have per ad set? Meta recommends no more than six, but this shouldn't apply to Advantage+ Shopping Campaigns.| Jon Loomer Digital
Your AI conversations will be used for ads. This could be a big deal for advertisers, as it will give Meta yet another data source to help determine what kinds of things interest people to serve them the right content. The Announcement Meta said this in a recent announcement: We will soon use your interactions... Read more » The post Meta AI Conversations Will Be Used to Target Ads appeared first on Jon Loomer Digital.| Jon Loomer Digital
Learn why creative diversification is essential in the Andromeda era and see seven examples of how to apply it in your Meta ad strategy. The post Meta Andromeda and Creative Diversification: 7 Examples Explained appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s a new way to improve lead quality… One of the biggest challenges of advertisers focused on lead generation is lead quality. There are several levers you can pull and features you can try. Now there’s another one for B2B businesses. Where to Find It When creating an ad using instant forms, you may see... Read more » The post Require Work Email Quality Filter appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta announced three recent changes to engaged-view attribution. Here’s what you need to know… What is Engaged-View Attribution? Engaged-view is a type of attribution that counts a conversion when someone views your video for at least 10 seconds (or 97% of the video if it’s shorter than that) before converting within a day. Or at... Read more » The post Engaged-View Attribution Changes appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s another Advantage+ Creative enhancement… When using the Advanced Preview while creating an ad, you may see a new section for Advantage+ Creative called “Essential Enhancements.” Here’s how Meta describes them: These enhancements work well for most ads and are enabled by default. We recommend keeping them on for best results. Of the three enhancements... Read more » The post Reveal Details Over Time appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta rolled out a creative testing feature for ads. Here’s how it works, what I found in my test, and what you should do with it. The post Meta’s Creative Testing Tool: Setup, Strategy, and Results appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta finally updated their definition of Click Attribution. Let’s break down the timeline, and what actually changed. The Old Definition About a year ago, I shared how ambiguous Meta was about click attribution. The old definition read like this… Click-through attribution: A person clicked your ad and took an action. At the time, it would... Read more » The post New Definition for Click Attribution appeared first on Jon Loomer Digital.| Jon Loomer Digital
How many ads should you have per ad set? Meta recommends no more than six, but this shouldn't apply to Advantage+ Shopping Campaigns.| Jon Loomer Digital
Meta is offering to cut the price of its ad-free subscription option in the European Union. Here's what that could mean...| Jon Loomer Digital
After months of rumors, Meta makes it official: An ad-free subscription option on Facebook and Instagram is available in the European Union.| Jon Loomer Digital
What is Format Display Options? When you create a new ad, you may see this above your primary text. Let’s talk about it… How it Works Here’s how Meta describes it: Combine uploaded media with product and site link media to show your creative in more formats, based on what’s likely to engage different people.... Read more » The post Format Display Options for Carousels and Collections appeared first on Jon Loomer Digital.| Jon Loomer Digital
What does an ad-free subscription in the UK mean for advertisers? Meta recently announced that users in the UK will have the option of paying £2.99 per month (from desktop) for an ad-free subscription. I’ve seen the claim that this could actually be a good thing for advertisers. But is it? The Argument The argument... Read more » The post Impact of Ad-Free Subscription in the UK on Advertisers appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta advertisers can no longer fully restrict lookalike audiences. Learn which performance goals now expand targeting automatically. The post Lookalike Audiences Automatically Expand for More Performance Goals appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta announced an ad-free subscription option for Facebook and Instagram in the United Kingdom. Here's what you need to know...| Jon Loomer Digital
New features are coming to Threads ads… In a recent announcement, Meta says there are now 400 million monthly active users on Threads. To celebrate, they’re testing some new ad features. New Tests 1. Meta is testing 4 by 5 images and videos, moving beyond square. Advertisers can leverage 4 by 5 in many feed... Read more » The post New Threads Ads Features appeared first on Jon Loomer Digital.| Jon Loomer Digital
When you create an ad, you can select AI-generated image options. You could add completely new AI images that are inspired by your original creative. Or you can select from various AI-generated backgrounds. When you do, these versions are included with your original creative as options. The question is how often and how they perform.... Read more » The post How Do AI-Generated Ad Images Perform? appeared first on Jon Loomer Digital.| Jon Loomer Digital
How I use AI in content creation and Meta ads. My workflow balances efficiency, creativity, and control without losing my voice.| Jon Loomer Digital
Do new ads restart the learning phase? Things might be changing. Let me explain… Meta’s Official Documentation In Meta’s Help Center article titled “Significant Edits and the Learning Phase,” Meta explains the changes that will result in restarting learning. Within the list of significant edits, Meta includes this: “Adding a new ad to your ad... Read more » The post New Ads and the Learning Phase appeared first on Jon Loomer Digital.| Jon Loomer Digital
What is the Swap Selling Points Advantage+ Creative enhancement? It swaps out text on your images using AI. Here's how it works...| Jon Loomer Digital
An A/B test in Meta Experiments helps you isolate the impact of a single variable (targeting, optimization, placement) on performance.| Jon Loomer Digital
There's a new Creative Testing feature that allows you to dedicate a portion of your budget to test up to five ads. Here's how it works...| Jon Loomer Digital
Struggling with poor Meta ad results? Learn how to diagnose issues and fix them with better creative, offers, products, and setup.| Jon Loomer Digital
Several other advertisers are now discovering the problem I did: Optimized Facebook ads bring in fake profiles. Why? Here's a new theory...| Jon Loomer Digital
You can now track Instagram follows that come from your Meta ads. Here's how to find out if you have this new metric and what it means...| Jon Loomer Digital
It made sense in years past. But you no longer need to obsess over general remarketing. It's prioritized already, and you can prove it...| Jon Loomer Digital
Yeah, this is not what I thought this was… If you use Flexible Format, you’ve never had insight into how your images or videos were used. The breakdown by dynamic creative element never worked. So you either didn’t use Flexible Format or you just lived with these issues. But Meta recently rolled out a new... Read more » The post Creative Breakdown for Flexible Format is Worthless appeared first on Jon Loomer Digital.| Jon Loomer Digital
Understand what creative fatigue is, why it happens in Meta ads, and the steps you can take to prevent wasted budget and poor performance. The post Creative Fatigue: What It Is and How to Prevent It appeared first on Jon Loomer Digital.| Jon Loomer Digital
In this video, I share an example of the value rules breakdown. If you’re not familiar with this feature, value rules allow you to adjust your bids on certain variables like age, gender, location, mobile operating system, and now placement. There’s a new reporting option in Ads Manager that provides additional insight. The Breakdown At... Read more » The post How to Use the Value Rules Breakdown appeared first on Jon Loomer Digital.| Jon Loomer Digital
I’m finally able to share an example of value rules in action… Because of value rules, I was able to keep Advantage+ on so that I didn’t need to restrict by age and gender. Being able to stay within Meta’s best practices while making necessary customizations is a critical benefit of using this feature. What... Read more » The post Value Rules Example appeared first on Jon Loomer Digital.| Jon Loomer Digital
These three things annoy me about Flexible Format… Flexible Format allows you to submit up to 10 images or videos for a single ad. Some advertisers have the option of creating up to three creative groups of 10 within an ad. This is the modern version of Dynamic Creative, and I’ve had some success with... Read more » The post 3 Problems with Flexible Format appeared first on Jon Loomer Digital.| Jon Loomer Digital
A step-by-step guide to modern Meta ad creation. Build a strategy around goals, personas, and creative diversity for better results. The post A Standard Approach for Meta Ad Creation appeared first on Jon Loomer Digital.| Jon Loomer Digital
The old rulebook is obsolete, and the answer about the ideal number of ads now should be considered variable. Things are changing… The Old Rule Until recently, there was a much clearer answer to this question. Meta’s own documentation suggested no more than six ads in an ad set. After that, there was no benefit... Read more » The post How Many Ads is Too Many? appeared first on Jon Loomer Digital.| Jon Loomer Digital
No pixel required for landing page views? How is this possible? Let’s break it down… The New Message When using the performance goal to maximize the number of link clicks, you may see this message: Maximize landing page views will now work without needing to install a pixel on your website. Let’s think about this.... Read more » The post Landing Page Views No Longer Require a Pixel appeared first on Jon Loomer Digital.| Jon Loomer Digital
A streamlined guide to modern Meta advertising: Why old tactics fail, and the focused strategies that deliver results today. The post The Modern Approach to Meta Advertising Strategy appeared first on Jon Loomer Digital.| Jon Loomer Digital
Automatic Translation is here. This could be a really big deal. Here’s what you need to know… In Business Suite When uploading a new Reel to Business Suite, there’s a new section during the Share step for “Closed Captions and Translations.” One of the options is to “Translate your voice with Meta AI.” If you... Read more » The post Automatic Translation for Videos appeared first on Jon Loomer Digital.| Jon Loomer Digital
I've long referred advertisers to a quote from Meta about the number of ads to run in an ad set. That quote about six ads no longer exists...| Jon Loomer Digital
Targeting in Meta ads has changed. Learn how to simplify your strategy, when restrictions matter, and what to stop doing in 2025 and beyond.| Jon Loomer Digital
Learn how Advantage+ Campaign creation works, what changes disable it, and how to get the most from Meta’s streamlined setup.| Jon Loomer Digital
Meta lets advertisers test new AI generation features that aren't yet part of the core Advantage+ Creative toolbox. Here's how...| Jon Loomer Digital
There's a new AI-generated test feature called Translate Voiceover that takes your voiceover and translates it from English to Spanish.| Jon Loomer Digital
Facebook has a new feature to automatically translate ad copy to each your international audience in their native language. Here's how to use it...| Jon Loomer Digital
Lookalike audiences allow you to target cold audiences of people who are similar to your current customers using Meta ads. Here's how...| Jon Loomer Digital
Is Meta making a drastic change to ad billing? Panic spread last week that Meta was changing how advertisers are billed. Here’s what you need to know… The Reported Change There was a version of the “How Meta charges for ads” page that said this (emphasis is mine): You’re charged at the moment you confirm... Read more » The post Did Meta Change Ad Billing? appeared first on Jon Loomer Digital.| Jon Loomer Digital
Do not micromanage your ads. Let me explain why with an example that most advertisers understand… The Ad Funnel Let’s assume that you created three ads for a single ad set that all have a different purpose: 1. The first ad focuses on a common problem and the solution found in your product. 2. The... Read more » The post Why You Should Not Turn Off Ads appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta has added the ability to restrict words from AI-generated text in Meta ads… When you create a new ad, there is a Branding section at the bottom of Identity. This allows you to define how your brand is reflected in AI-generated enhancements. Examples include logo, font, colors, text tone, and visual style. And now... Read more » The post Restrict Words and Phrases from AI-Generated Text appeared first on Jon Loomer Digital.| Jon Loomer Digital
Problematic Meta ad placements waste budget with low-quality results. Learn how to spot, diagnose, and decide when to remove them. The post How to Spot Problematic Meta Ad Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s another new test feature… I refer back to the advertising settings page recently to keep tabs on this. Click on Advantage+ Creative. If the checkbox is checked to “test new creative enhancements,” you should see a list of the possible enhancements below it. I’ve covered almost all of these before. But there’s a new... Read more » The post Reword Identified Phrases Test Feature appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta made what seems to be a strange update to ad set spending limits. Let me explain… Averages When you use Advantage+ Campaign Budget (formerly CBO), your campaign budget will be spent optimally between ad sets. But Meta has always allowed advertisers to set an ad set spending limit. This allowed you to set a... Read more » The post Change to Ad Set Spending Limits appeared first on Jon Loomer Digital.| Jon Loomer Digital
Value rules are opening up. Here’s what you need to know… Campaign Objectives When Meta launched value rules earlier this year, it was only for the Sales and App Promotion objectives. Well, Meta has quietly opened up value rules for all campaign objectives. Here’s an example when using the Engagement objective. It also appears that... Read more » The post Value Rules for All Campaign Objectives appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta Andromeda changes how ads are delivered. Learn what it is, why creative diversity matters, and how it impacts your ad strategy... The post Meta Andromeda: What It Means for Your Ad Strategy appeared first on Jon Loomer Digital.| Jon Loomer Digital
Does Meta actually need lookalike audiences to help find people who are like your customers? Here's a history lesson...| Jon Loomer Digital
Is Auction Overlap preventing your ads from performing? In this article, learn what Auction Overlap is, how to detect it, and what to do.| Jon Loomer Digital
Meta wants to automate adjustments to your campaigns to improve results by automatically accepting delivery recommendations. Should you?| Jon Loomer Digital
Meta is making changes to detailed targeting that may impact the delivery of your ads. Here’s everything you need to know… The Announcement You may see an announcement within a black bar at the top of your Ads Manager or other tools that reads, “Some detailed targeting options have been combined.” And it says: Starting... Read more » The post Detailed Targeting Announcement appeared first on Jon Loomer Digital.| Jon Loomer Digital
What is Translate Media? It may sound familiar, as it’s similar to another test feature we’ve seen this year. But it could be extremely helpful for reaching more people in the language they speak. Let’s take a closer look.. What Is It? Within your Advertising Settings, click on Advantage+ Creative. Once clicked, you should then... Read more » The post Translate Media Feature for Video Ads appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta’s placements have strict video length rules. Learn the minimum and maximum durations needed to qualify for every ad placement. The post Meta Video Ad Length Requirements: How to Qualify for All Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
“Meta needs interests and behaviors to define my target audience.” If you’ve heard anyone say this, stop them gently. This is a myth! But you should understand why… Audience Expansion The main thing to remember is that your audience is usually expanded. If your performance goal is to maximize the number or value of conversions,... Read more » The post Detailed Targeting Myth appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta made a big announcement that will impact advertising in the European Union. Let’s take a closer look… The Announcement In a recent announcement, Meta says this: From early October 2025, we will no longer allow political, electoral and social issue ads on our platforms in the EU. This is “in response to the EU’s... Read more » The post Meta Bans Political Ads in the European Union appeared first on Jon Loomer Digital.| Jon Loomer Digital
There’s been an update to value rules. Let’s take a closer look… What Are Value Rules? Value rules let you bid more or less based on any of the following criteria: Age range Gender Location Mobile operating system And now Meta is adding placements. Where to Find It To see if you have this, go... Read more » The post Meta Adds Value Rules for Placements appeared first on Jon Loomer Digital.| Jon Loomer Digital
Frustrated that your Meta ads aren't working? Here are five common reasons campaigns fail, and how to fix each one for better performance... The post Why Your Meta Ads Aren’t Working (And How to Fix Them) appeared first on Jon Loomer Digital.| Jon Loomer Digital
Meta is testing Review Keywords, which uses AI to extract positive keywords from your page's reviews and display them under your ad...| Jon Loomer Digital
If you see "High Performing" in the Delivery column, it's a big deal. It means that you can scale your budget without restarting learning.| Jon Loomer Digital
Meta announced Incremental Conversions, a new attribution setting that prioritizes conversions that wouldn't happen without seeing your ad.| Jon Loomer Digital
There was a time when remarketing was a huge part of my Meta ads strategy. While I haven't completely abandoned it, it's a far smaller part.| Jon Loomer Digital
Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here's what that means...| Jon Loomer Digital
Have you ever seen advertisers share conversion results that seem too good to be true? They probably are. They're missing important context.| Jon Loomer Digital
If you aren't using Compare Attribution Settings in Ads Manager, you are missing out on important context -- and extra conversions.| Jon Loomer Digital
Facebook Reach can be confusing. This entry covers how to use Post-Level reporting on Facebook to better understand Facebook Post Reach and avoid errors.| Jon Loomer Digital
Facebook Paid Reach is often incorrectly reported. This entry details a formula and method for understanding reach overlap and avoiding calculation errors.| Jon Loomer Digital
Facebook Reach can be confusing. This entry covers how to use Page-Level reporting on Facebook to better understand Facebook Page reach and avoid errors.| Jon Loomer Digital
Facebook Automated Rules will save you time while potentially making you a much more effective and efficient advertiser. Here are the details...| Jon Loomer Digital
Here's a complete analysis of the 15 Facebook ad campaigns that I'm running right now to drive traffic, build my email list, and sell products...| Jon Loomer Digital
Meta is rolling out the update that forces Advantage Detailed Targeting when using link click or landing page view performance goals.| Jon Loomer Digital
Meta announced they are starting a limited test of ads in Threads. It remains unclear when the full rollout will begin. Here's what we know.| Jon Loomer Digital
Discover how and why I use Meta’s Flexible Ad Format, with examples, benefits, limitations, and tips for getting the most out of it...| Jon Loomer Digital
Should you leave all Advantage+ Creative enhancements on by default? Are there certain optimizations you should turn on and some off?| Jon Loomer Digital
Targeting inputs are outdated. Learn how to reach the right people by guiding Meta's algorithm without outdated targeting methods. The post How to Reach the Right People Without Relying on Targeting Inputs appeared first on Jon Loomer Digital.| Jon Loomer Digital
What is Optimize Website Destination? This new feature could give Meta significant power, so you should be certain it’s something that you want. Here’s what you need to know… Required Settings This feature is available when you have an active product catalog and use these settings: Sales objective Website conversion location Single image or video... Read more » The post Optimize Website Destination appeared first on Jon Loomer Digital.| Jon Loomer Digital
How long should your ad copy be? There are lots of opinions on this, but Meta has their own official recommendations. Let’s discuss what those recommendations are and how much they matter… Meta’s Recommendations Under Best Practices, Meta says this: Keep ad copy short: Primary text should span 1-3 lines at most. And then, under... Read more » The post Recommended Ad Copy Length appeared first on Jon Loomer Digital.| Jon Loomer Digital
Some advertisers have a new creative breakdown option for Related Media. If you have it, here's how Related Media and the breakdown work...| Jon Loomer Digital
Some advertisers are seeing a new creative breakdown for Flexible Format. This could add some much needed transparency for this format type...| Jon Loomer Digital
This is a helpful guide that outlines the recommended aspect ratios by ad placement, which often conflict with what Meta requests.| Jon Loomer Digital
Unlike the old days, you are now creating countless variations of your ads. That matters regarding your role as an advertiser...| Jon Loomer Digital
The role of the Meta advertiser has changed. Here's how creative control evolved and what it means for building ads today...| Jon Loomer Digital
There are three more test features for AI generation: 1. Comments Keywords, 2. Video Highlights, and 3. Creative Call-to-Action Sticker.| Jon Loomer Digital
Now you can tailor text variations to personas using AI. You may have this new feature. Here's how it works...| Jon Loomer Digital
Meta has a new feature to translate your primary text and headline into multiple languages as part of the Early Release Program.| Jon Loomer Digital
In an April 23rd update, Meta announced they are expanding Threads Feed to all advertisers globally. Here's what you need to know...| Jon Loomer Digital
A high Facebook ad frequency is often one of the reasons ads stop working. Here are several methods you can use to manage and control your frequency...| Jon Loomer Digital
Determining an ideal Facebook ad frequency is not an exact science. However, there is data available to approach this challenge.| Jon Loomer Digital
The Performance Goal is possibly the most important step when creating your Meta ad campaign. It determines success and how ads are delivered.| Jon Loomer Digital
Meta ads optimization is a complete disaster in the new world of broad targeting. Here's an example and a potential solution...| Jon Loomer Digital
They may have a reputation for low-quality leads, but there are steps you can take to get high-quality leads from Facebook lead ads.| Jon Loomer Digital
This is a complete guide on Facebook Lead Ads: What they are, how to set them up, advantages and disadvantages, and things to think about.| Jon Loomer Digital
You must set up Meta Conversions API. The best way is the API Gateway, but it can be expensive. That changes if you use Stape. Here's how...| Jon Loomer Digital
Facebook is eliminating the 28-day attribution window, citing privacy initiatives. This is likely to impact at least your ad reporting.| Jon Loomer Digital
I recommend to keep your advertising simple and roll with defaults in most cases. But these are the exceptions when you should override them.| Jon Loomer Digital
Meta announced a new streamlined campaign creation for Advantage+ Sales, App, and Leads campaigns. Here's what you need to know...| Jon Loomer Digital
Remarketing results look amazing, but they're often not what they seem. While it has its place, consider these potential issues...| Jon Loomer Digital
