Hello! This is the second installment of case studies about games released by our Moderators. Today we are looking at Parcel Simulator. A surprising number of the HTMAG moderators have gone on to release hit games! Yes yes yes correlation != causation. But, come on, something is rubbing off on Continue Reading| How To Market A Game
Alright bear with me for the log rolling, but somehow the HTMAG discord has the best moderators. A high percentage of our mods end up releasing successful games. Maybe moderating all these developers’ posts gives them a deeper understanding of the industry? Maybe it is osmosis? Maybe good karma for Continue Reading| How To Market A Game
There actually are games that are making money on Steam. Real money. And even small games made by small teams (sometimes even one person) are doing it. Every quarter I dig deep and look at and play Indie games that have earned over 1000 reviews to get a sense of Continue Reading| How To Market A Game
I have seen a number of marketing strategies lately where developers release their game free with the hope that they will get more visibility. In today’s blog I will explain to you some of the strategies and then warn you of the dangers of free and to persuade you against Continue Reading| How To Market A Game
Lately I have been seeing more and more first-time devs lament “How can I possibly market my game when I have 0 following! No social media, no youtube subscribers.” In today’s blog post, I am here to reassure you that a huge number of the games that do well come Continue Reading| How To Market A Game
Middle games are the opposite of your dream game, they are games that you make quickly but not poorly. The point of a middle game is not to become a millionaire but to get something public. They are more polished and complex than a game jam game, but much less Continue Reading| How To Market A Game
At the end of 2024 I wrote my definition of the meta-genre that Steam players really really like called Crafty-buildy-strategy-simulationy-games (read it here). The “crafty-buildy” genre dominates PC. It is mostly unique to the PC marketplace. However I find that many indie game devs have a more console-game-based cultural history. Continue Reading| How To Market A Game
Do wishlists get old?| howtomarketagame.com
Alright, I finally got a chance to write up my thoughts on HORSE GAMES! I have been teasing my thoughts on this sub-genre for a while and finally sat down with Alice Ruppert the writer and creator of The Mane Quest blog to ask her everything about horse games. But Continue Reading| How To Market A Game
The amazing thing about Steam and its player base is that they buy games they aren’t going to play. More than likely the person buying your game is not going to play it. In today’ blog I am going to deep dive on how Steam players actually behave which hopefully Continue Reading| How To Market A Game
In my previous blog I looked at the stats for an itch.io game and what an over performing game looked like. Today I want to deep dive on a couple games that took their early itch.io success and parlayed it onto Steam with varied results. Die in Dungeon The experience Continue Reading| How To Market A Game
It takes a long time to make a game. It takes a long time to gather enough wishlists to get visibility at the launch of your game. However, many developers fear that if they talk about their game, and create a Steam page too early, their wishlists will “get old” or the players will “get tired.” Because of this fear, many developers chose to develop in private without publishing their Steam page until closer to release with fewer wishlists.| How To Market A Game
In the past couple of months a couple of big social media sites have changed their terms or introduced suspicious paid plans and it has caught content creators off guard.| How To Market A Game