Even fake smiles reduce stress We think of our face as reflecting our internal emotions, but that linkage works both ways - we can change our emotional state by altering our facial expression! Pasting a smile on your face, even if you are consciously faking it, can improve your mood and [...]| Forbes
Sonic branding isn't just for giant consumer brands. Mastercard CMO Raja Rajamannar explains why every brand needs to build a sonic identity.| Forbes
CMOs are out the doghouse as CEOs are gaining new confidence in their chief marketing officers, according to the latest CEO survey from Boathouse.| Forbes