For years, coaches have used SEO (search engine optimization) to help their ideal clients find them online. You optimize your website, target the right keywords, and hopefully show up in search results when someone types “fitness coach for women over 40” into Google. But now, things are changing. More people are skipping Google entirely and […] The post What We’re Learning About GEO Rankings for Coaches appeared first on Jennie Lakenan.| Jennie Lakenan
So, you’ve just signed up your first coaching client (or you’re on the cusp of landing them), and you’re almost ready to take your first payment. But wait, how do you do that? And how do you make the whole process simple for your client and for you? Getting paid shouldn’t be the hard part […] The post How To Take Payments For Your Coaching Services appeared first on Jennie Lakenan.| Jennie Lakenan
SEO can transform your coaching business—or waste your time. Some coaches get dozens of ideal clients monthly from Google searches. Others see no results after months of effort. The difference is knowing when SEO makes sense for your specific niche and exactly how to approach it. This article will help you figure out both of […] The post SEO for Coaches: 7 Ways to Rank Higher on Google appeared first on Jennie Lakenan.| Jennie Lakenan
Here’s something every coach figures out pretty quickly: scheduling sessions can eat up more time than the coaching itself. The back-and-forth emails trying to find a time that works. The last-minute cancellations. The double-bookings that waste more time—and make you look unprofessional. That’s why scheduling apps have become such helpful tools for coaches looking to […] The post The Best Appointment Scheduling Apps for Coaches in 2025 appeared first on Jennie Lakenan.| Jennie Lakenan
As a coach, it’s natural to feel like your entire business rests on your shoulders. You’re replying to DMs, manually following up with potential clients, writing email after email, and somehow still wondering if it’s actually converting into clients. It can be exhausting, especially when you’re doing everything yourself. That’s where marketing automation strategies come […] The post 7 Ways To Improve Your Conversion Rates with Automation appeared first on Jennie Lakenan.| Jennie Lakenan
A lot of of coaches who come to me with existing websites don’t have a traffic problem. They have a conversion problem. That means people are landing on your site, but they’re not taking the next step. In most cases, that next step is booking a consult, downloading your lead magnet, or joining your email […] The post How to Improve Conversion Rates on Your Coaching Website appeared first on Jennie Lakenan.| Jennie Lakenan
Here are a couple of stats that might surprise you: What this means it that attractive web design matters— but it’s not enough. To make sure your message reaches everyone, your site must also be built to accommodate the 1 in 6 visitors who might rely on assistive tools or accessible layouts to engage with […] The post 8 Accessible Website Examples for Coaches appeared first on Jennie Lakenan.| Jennie Lakenan
One of the earliest — and toughest — challenges new coaches face is finding the perfect name for their life coaching business. Coming up with the right life coaching business name isn’t easy. Should you go with your personal name or something more creative? How do you make sure your life coaching business name isn’t […] The post Life Coaching Business Names: How to Make the Right Choice appeared first on Jennie Lakenan.| Jennie Lakenan
The StoryBrand website examples in this article will help you avoid the most common mistake I see coaches make when building their website. Many coaching websites I see read like a memoir, a résumé, or a sales pitch — or all of the above. That’s a problem, because websites like those fail to convey what […] The post 15 StoryBrand Website Examples for Coaches appeared first on Jennie Lakenan.| Jennie Lakenan
Why do you need an AI headshot generator? Well, if there’s one thing every life coach’s website needs, it’s top-quality headshots. Your headshot is often the first impression you’ll make on potential clients. It serves as your digital handshake and sets the tone for your personal brand. In most cases, the best way to get […] The post The 4 Best AI Headshot Generators for Your Website in 2025 appeared first on Jennie Lakenan.| Jennie Lakenan
Email marketing, copywriting, landing pages, automation. These are all concepts you learn about as you start your coaching business and build your website. Email marketing is a huge component of a successful website and business. In fact, 81% of business owners say they use email marketing as part of their business growth tactics. But you […]| Jennie Lakenan
Displaying raving client testimonials on your website is a really great way to inform and build trust with site visitors. That’s because if visitors hear directly from your clients the results they can expect when working with you, it’s more believable than you just sharing those results with them yourself. However, even when they’re amazing […]| Jennie Lakenan
Uplevel your coaching business with a web design you can be proud of. Custom websites and brand design for coaches.| Jennie Lakenan
Just say no to blurry photos! Learn how to master clear, professional website headshots for your coaching website with these professional tips.| Jennie Lakenan
When it comes to website building for coaches, it’s easy to make it a competition of Squarespace vs. WordPress. But which web builder best suits a life coach's needs?| Jennie Lakenan
