Most coaches know they can build an audience through social media. You post valuable content, engage with followers, and gradually build your presence on Instagram, LinkedIn, or X. It makes sense: social media is visible, immediate, and everyone can see your growing follower count. But while you see a lot of coaches getting traction on […] The post How To Grow Your Coaching Business with Email Marketing appeared first on Jennie Lakenan.| Jennie Lakenan
You might have noticed that cyber attacks seem to be everywhere lately. For instance, back in May, Victoria’s Secret had to completely shut down their U.S. website after a security incident. For days, one of the world’s biggest brands was essentially locked out of their own digital storefront. And that’s just one particularly high-profile example: […] The post How To Keep Your WordPress Website Safe from AI Attacks appeared first on Jennie Lakenan.| Jennie Lakenan
Sometimes coaches ask me, “Do you think email marketing for coaches still works?” My response is, “Well, 88% of people report checking their email everyday.” So the short answer is yes, email marketing is still a very important platform for building your business as a coach. It works well because there are fewer distractions than […] The post 12 Winning Email Marketing Ideas for Coaches appeared first on Jennie Lakenan.| Jennie Lakenan
Most coaches I know spend 60% of their week on tasks like writing content, managing emails, taking notes, creating resources, and figuring out payments. Yes, these things are important. But chances are you didn’t get into coaching to do tasks like those all day long. You got into coaching to help people transform their lives […] The post 8 Ways Coaches Can Use AI to Save Time and Grow Their Business appeared first on Jennie Lakenan.| Jennie Lakenan
As a new coach, you’re probably eager to make a mark and attract clients who resonate with your style and approach. But when it comes to branding your coaching business, the advice can be overwhelming. Should you start with a logo? Pick your colors first? Come up with a coaching business name? Write your website […] The post Branding for Life Coaches: 7 Mistakes to Avoid in 2025 appeared first on Jennie Lakenan.| Jennie Lakenan
For years, coaches have used SEO (search engine optimization) to help their ideal clients find them online. You optimize your website, target the right keywords, and hopefully show up in search results when someone types “fitness coach for women over 40” into Google. But now, things are changing. More people are skipping Google entirely and […] The post What We’re Learning About GEO Rankings for Coaches appeared first on Jennie Lakenan.| Jennie Lakenan
So, you’ve just signed up your first coaching client (or you’re on the cusp of landing them), and you’re almost ready to take your first payment. But wait, how do you do that? And how do you make the whole process simple for your client and for you? Getting paid shouldn’t be the hard part […] The post How To Take Payments For Your Coaching Services appeared first on Jennie Lakenan.| Jennie Lakenan
SEO can transform your coaching business—or waste your time. Some coaches get dozens of ideal clients monthly from Google searches. Others see no results after months of effort. The difference is knowing when SEO makes sense for your specific niche and exactly how to approach it. This article will help you figure out both of […] The post SEO for Coaches: 7 Ways to Rank Higher on Google appeared first on Jennie Lakenan.| Jennie Lakenan
As a coach, it’s natural to feel like your entire business rests on your shoulders. You’re replying to DMs, manually following up with potential clients, writing email after email, and somehow still wondering if it’s actually converting into clients. It can be exhausting, especially when you’re doing everything yourself. That’s where marketing automation strategies come […] The post 7 Ways To Improve Your Conversion Rates with Automation appeared first on Jennie Lakenan.| Jennie Lakenan
A lot of of coaches who come to me with existing websites don’t have a traffic problem. They have a conversion problem. That means people are landing on your site, but they’re not taking the next step. In most cases, that next step is booking a consult, downloading your lead magnet, or joining your email […] The post How to Improve Conversion Rates on Your Coaching Website appeared first on Jennie Lakenan.| Jennie Lakenan
Email marketing, copywriting, landing pages, automation. These are all concepts you learn about as you start your coaching business and build your website. Email marketing is a huge component of a successful website and business. In fact, 81% of business owners say they use email marketing as part of their business growth tactics. But you […]| Jennie Lakenan
Displaying raving client testimonials on your website is a really great way to inform and build trust with site visitors. That’s because if visitors hear directly from your clients the results they can expect when working with you, it’s more believable than you just sharing those results with them yourself. However, even when they’re amazing […]| Jennie Lakenan
