Will Page is the former chief economist of Spotify and PRS for Music, where he pioneered Rockonomics. Read his media and academia on the music industry, economics and publications from Billboard, The Economist, and the Financial Times.| Pivotal Economics
Pivot: Eight Principles for Transforming your Business in a Time of Disruption. After a twenty-year head start of studying the rise, fall, and resurgence of the music business, Spotify’s chief economist shares the lessons he’s learned on how to recognise and adapt to the pace of disruption we all fa| Pivotal Economics
Will Page is the former chief economist of Spotify and PRS for Music, where he pioneered Rockonomics. At PRS he published work on Radiohead’s In Rainbows and on saving BBC 6 Music. At Spotify he helped redefine the catalogue and articulated the global value of music copyright. Tarzan Economics: Eigh| Pivotal Economics
First thing’s first: Why do I go into a bat cave every October and calculate this figure? The primary answer is policy. There’s an axiom in lobbying circles that politicians are more likely to respond to bigger numbers than smaller ones. This work gives us that number.| Pivotal Economics