URGENT New Google Click-To-Call Terms (And HIPAA Concern)
The platform now requires advertisers to opt into call recording for its Click-to-Call feature, potentially leading to the recording of PHI or PII.| iHealthSpot
The platform now requires advertisers to opt into call recording for its Click-to-Call feature, potentially leading to the recording of PHI or PII.| iHealthSpot
In a previous podcast episode on We Are, Marketing Happy, Jenny welcomes Hedy & Hopp team members Shelby Auer, an Account Manager, and Taylor Fedderke, Marketing Manager, as they share insights from their experience at HCIC24 in Austin. The conference’s central downtown location, combined with great food, created the perfect backdrop for networking and exploring The post Recap of HCIC24 appeared first on iHealthSpot.| iHealthSpot
In We Are, Marketing Happy’s recent podcast episode, we talk about how AI is changing video and image editing in healthcare marketing.| iHealthSpot
In a recent podcast episode on We Are, Marketing Happy, Hedy & Hopp CEO Jenny Bristow connects with Suzie Schmitt, Senior Digital Producer, to explore strategies for integrating data within marketing dashboards. Drawing on conversations on privacy and analytics from recent industry conferences, they share a unique solution that enhances data reporting while remaining fully The post Creative Data Integration Tips appeared first on iHealthSpot.| iHealthSpot
Fresh from SHSMD Connections 2024 in Denver, CO, Hedy & Hopp team members Jenny Bristow, Shelby Auer, Mark Brandes, and Taylor Fedderke reflect on their key insights from the event in a recent podcast episode of We Are, Marketing Happy. They cover trends in AI and privacy, as well as the high level of audience The post Recap of SHSMD24 appeared first on iHealthSpot.| iHealthSpot
Epic is renowned for being a leading electronic health record (EHR) system, but did you know it also offers powerful tools to support healthcare marketers? In a recent episode of We Are, Marketing Happy, CEO Jenny Bristow sits down with Sam Seering, Product Manager of Cheers at Epic, to explore how healthcare organizations can leverage The post Smarter Marketing with Epic appeared first on iHealthSpot.| iHealthSpot
In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we’re giving you an exclusive preview of what to expect from Hedy & Hopp at SHSMD Connections 2024, happening October 13-15 in Denver, CO. We’re thrilled to be a part of this event once again and can’t wait to connect with other The post Sneak Peek: SHSMD 2024 appeared first on iHealthSpot.| iHealthSpot
In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we dive into the world of conference preparation. With the fall conference season approaching for our team, we wanted to share our top strategies for maximizing your time and experience at these events. If you’re looking to make the most of your The post Tips to Maximize Conference Attendance appeared first on iHealthSpot.| iHealthSpot
In a recent episode of Hedy & Hopp’s podcast, We Are, Marketing Happy, we were joined by Jeremy Rogers, the Executive Director of Digital Marketing and Experience at Indiana University Health. With nearly nine years of experience in his role, Jeremy provides a deep dive into the shifting landscape of healthcare marketing. One of the The post When Demand Exceeds Supply – How Marketing’s Role Pivots appeared first on iHealthSpot.| iHealthSpot
In a recent episode from Hedy & Hopp’s podcast, “We Are, Marketing Happy,” Miranda Ochsner, Hedy & Hopp’s Director of Paid Media, joins Jenny for a discussion on identifying the best media mix for your organization. At H&H, we collaborate with clients spanning various budget ranges—from below $10,000 to above $1,000,000. Our recommendations for media The post Determining Media Mix appeared first on iHealthSpot.| iHealthSpot
