Digital marketing offers a world of opportunity. But with more businesses overhauling their digital strategy and over 50% increasing their budgets, and plenty of reasons to do so; what digital tools can you take advantage of to differentiate yourself from … Read the rest| Wear Cape.
“Hey Google, where’s the nearest supermarket?” “Hey Google, what’s a Birkin?” Searches like these are becoming increasingly popular with Google’s integration of Artificial Intelligence (AI), and voice recognition software. Google’s introduction of new voice activated devices such as the Google … Read the rest| Wear Cape.
Have you ever tried to advertise your own business on Chinese Social Media platforms? If so, you’ll know that it’s difficult because the Chinese social media landscape is very different and new players emerge every year to feed the growing … Read the rest| Wear Cape.
From chatbots to augmented reality, more and more digital marketing agencies and organisations are taking advantage of artificial intelligence tools to create more personalised experiences for consumers and deliver higher conversion rates. What is Artificial intelligence (AI)? Artificial intelligence is … Read the rest| Wear Cape.
In 2019 have you ever thought you would be wearing a surgical mask in public? That’s 2020 – the year which will have a huge chapter in our history book. This pandemic has made us learn a lot of things … Read the rest| Wear Cape.
Spotify’s new feature allows advertiser links to be directly embedded into podcasts’ episode pages with visual reminders. This seemingly minor update opens up unexplored opportunities for advertisers to engage with influencers’ audiences. It’s old news that podcasts are the next … Read the rest| Wear Cape.
The last 5 years have seen an explosion within the video game industry, with over 2.6 billion active video game players worldwide. That’s 500 million more players since 2015. Marketers have been capitalising on this growing market, and with this … Read the rest| Wear Cape.
In recent years, Tiktok, Kuaishou, Livestreams and other video-sharing social networking services have rapidly emerged in China. Which brings huge business opportunities and creates a huge opportunity for large-scale viral marketing as a new way to promote the sales of … Read the rest| Wear Cape.
Instagram brand-partnership giveaways are on trend. This post explores the fascination behind social media influencer giveaways, and why they might be suited to your brand. Social media advertising and influencer marketing are more popular now than ever The rapid rise … Read the rest| Wear Cape.
Unlike Instagram or Facebook which mainly show users content from accounts that they are following, TikTok utilises data to provide users with the highest trending or personalised content based on their past interactions with videos and accounts| Wear Cape.