By Jessica Browning, Principal and Executive Vice President, Winkler Group For too long, we’ve been mesmerized by the one-stop-shopping lure of the megadonor and the power of the major donor. Who hasn’t been tempted by the idea of meeting a fundraising goal with fewer asks? This obsession—fueled by reduced tax incentives for giving, societal shifts, Generative and predictive AI serve different purposes for nonprofits, but they’re most effective when used together. Explore both types o...| Giving USA
Media Contact for the FOUNDATION: PCIteamGUSA@pcipr.com Media Contact for the SCHOOL: Adriene Davis Kalugyer 317-278-8972 adrldavi@iu.edu Giving USA 2025: U.S. charitable giving grew to $592.50 billion in 2024, lifted by stock market gains 70th annual report reveals giving to most nonprofit subsectors rose in 2024 What to Know Key findings from Giving USA 2025: The| Giving USA
Written by Lori Collins, SVP, Giving Sciences, Truesense Marketing One of the benefits of tracking donor perceptions and behaviors over time is seeing the subtle changes year over year that collectively add up to some surprising differences. The DonorGraphics annual study of charitable giving just hit its 12th year, which affords this window. The Giving| Giving USA
By Joshua Meyer, VP of Market Engagement for Bloomerang The 2023 Giving USA report told the story of a challenging fundraising environment after a monumental boost during the peak years of the pandemic. The 2024 report reveals that total charitable giving remained relatively stable while other key trends emerged, from changes in giving for each| Giving USA
By Tim Sarrantonio, Director of Corporate Brand at Neon One In 2023, giving to nonprofits was down—and it wasn’t a one-year blip. So that’s the bad news. Here’s the good news: Recurring donors are bucking these negative trends. Not only are committed, regular givers holding strong in the face of industry-wide declines in giving, but| Giving USA
