Discover how to use AI without losing your human voice so your marketing stays warm, story-driven, and heartfelt.| Wayward Kind
Conversations about marketing are slowly but surely becoming more commonplace in the nonprofit sector. In the digital age, it can be so easy for nonprofits to get lost in the noise online. That’s why more and more nonprofit leaders are looking for ways to increase their visibility. Solid marketing that is strategically planned and efficiently […] The post Building a Successful Marketing Team for your Nonprofit Organization appeared first on Wayward Kind.| Wayward Kind
As a Fractional CMO, I work with many different nonprofit organizations, each with their own budget constraints, priorities, and goals. I can’t count the number of times I’ve heard nonprofit leaders share some form of “We don’t have enough money to hire strategic marketing expertise,” when discussing their nonprofit marketing budget. And I get it. […] The post Marketing Budgets for Nonprofits: Why Personnel is your Most Important Asset appeared first on Wayward Kind.| Wayward Kind
Making a nonprofit marketing plan is a great first step, but many organizations get stuck there. Stop guessing why it isn’t working, and learn the steps to effectively operationalize your nonprofit marketing plan so you actually get the results you’re looking for.| Wayward Kind
Wayward Kind believes good companies should thrive. Our mission is to bring greater visibility to impact driven organizations that are serving as a reliable catalyst for change.| Wayward Kind
Audience segmentation is essential for creating nonprofit marketing content and strategies that truly resonate with your donors and stakeholders.| Wayward Kind
Ditch the dry stats. Here’s how you can make your nonprofit’s annual report unforgettable and too good to ignore.| Wayward Kind
Ready to collaborate on a new project? Connect with Wayward Kind now and tell us more about what you’re working on.| Wayward Kind
Nonprofits do incredible work, but sometimes have a hard time articulating their impact. A critical part of nonprofit marketing strategy is to track data well and tell your story in a way that resonates.| Wayward Kind
Your marketing director’s resignation letter sits heavy on your desk—right between fundraising campaign materials and upcoming grant deadlines. The timing couldn’t be worse. Now what? Here’s what most executive directors don’t realize: this moment of upheaval can actually become a catalyst for stronger, more resilient marketing operations. The challenge isn’t just about filling a vacant […] The post How to Sustain Your Nonprofit Marketing When Key Team Members Leave appeared...| Wayward Kind
Getting to your audience is the best way to build an audience that is ready to give or buy. How do you do it? You talk to them!| Wayward Kind
No more end of year scramble. This quarter by quarter outline for your annual giving campaign will help you be prepared for your end of year appeal.| Wayward Kind
Nonprofit marketing doesn’t have to be slimy or salesy. There is a way to grow your impact through conscious marketing that’s both values focused and strategic.| Wayward Kind
Working with a fractional CMO can offer guidance, strategy, and improvements in marketing efforts for nonprofit organizations at a fraction of the cost of hiring someone full-time.| Wayward Kind