The advertising industry is addicted to youth. We are obsessed and possessed. We crave it in our agencies and we covet it in our audiences. We believe younger staff are more creative and younger consumers are more valuable. But this is nothing more than received w| Alex Murrell
In the early 1990s, two Russian artists named Vitaly Komar and Alexander Melamid hired a market research firm to survey the public on what they wanted in a work of art. Across 11 countries they then set about painting a piece that reflected the results. Each piece was intended to be a unique a colla| Alex Murrell