How generative AI is influencing and evolving AdTech | illumin
Explore how generative AI is transforming ad tech, empowering marketers with innovative strategies to enhance targeting, creativity, and campaign effectiveness.| illumin
Explore how generative AI is transforming ad tech, empowering marketers with innovative strategies to enhance targeting, creativity, and campaign effectiveness.| illumin
Discover the future of retail media advertising in 2025. Uncover key insights and strategies to harness its power for your brand's success.| illumin
When discussing cross-channel advertising, why are so many articles using terms like multi-channel and omni-channel, and what do they mean?| illumin
Machine learning and AI technologies have come a long way overtime. Learn more about how machine learning brings value to advertising.| illumin
Explore how MN&Co collaborated with illumin to enhance engagement by 40% through innovative open web to social integration strategies. Discover the results!| illumin
Here's how marketers can leverage first-party data to bolster their targeting in the wake of Google's decision to eliminate third-party cookies.| illumin
Can contextual targeting replace third-party cookies? As Google removes cookies from its platform, here's how contextual targeting fits in.| illumin
Contextual targeting is an essential concept in digital advertising that focuses on delivering ads to the right audience at the right time. This advertising| illumin
Embrace the cookieless marketing era and adapt to the changing digital landscape. Discover effective strategies for marketers on Illumin Insights.| illumin
Google announced that after years of hurdles and regulation, it’s finally phasing out third-party cookies. Are marketers prepped and ready to go?| illumin
by the end of 2024, Google will have eliminated third-party cookies, so what solution is going to be crowned as the next big thing?| illumin
The cookieless plan put forth by Google has finally met its demise after years of limbo. Find out more about how Google intends to move forward.| illumin
illumin's marketing team shares the latest research and insight on adtech, martech, trends, history and the best ad content.| illumin
Meta is introducing ads to WhatsApp as part of its push for more revenue. How can WhatsApp advertising potentially impact its users?| illumin
Digital audio advertising is a form of online advertising that involves the promotion of products or services through audio channels. […]| illumin
Technical advancements have blurred the lines between AdTech and MarTech to the extent that the terms are often used interchangeably. […]| illumin
It’s that time of the year when we honor all the dads and father figures worldwide. Here are some trends […]| illumin
Powering Engagement Through Strategic Brand Collaborations At the Marketing Innovation Summit during Miami Race Week, hosted by Aston Martin, industry […]| illumin
Every start of the year, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and […]| illumin
As Pride Month is underway, brands worldwide have been navigating their Pride Month advertising efforts differently this year. Here’s a […]| illumin
The travel industry is taking off and advertisers looking to get on board need to pay close attention to how travelers spend if they want to get ahead.| illumin
Automotive marketing doesn’t have to be a drag. Here are a few tips to ensure your automotive ad strategies are […]| illumin
As part of the Brand Innovators' Evolution of Retail Summit 2025 on March 25-26 2025, Jillian Gorman of Samsung joins illumin CSO Seraj Bharwani in Las Vegas| illumin
Request a demo with illumin- the journey advertising platform for journey automation, customer journey mapping, and more| illumin
There are many different ways to plan strategies, but there is no doubt - the benefits of visual planning make it the best choice.| illumin
The search engine giant will no longer be removing third-party cookies on Chrome. Find out how this will impact advertisers and industries.| illumin
Sustainable programmatic advertising is more than just a trend—it's a crucial step toward making the digital world more environmentally responsible.| illumin
Social media giant Meta is expanding its ad capabilities specifically geared towards AI. Learn more about how it can help advertisers worldwide.| illumin
The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech| illumin
