How Nexters’ Hero Wars Stayed on Top with a Winning Events Strategy
GameRefinery’s Live Event Tracker has become a cornerstone of how Nexters approach LiveOps and event design.| GameRefinery
What started in mobile games is now shaping the broader app ecosystem—from social features to monetization loops. At GameRefinery, we’ve long studied what makes players stick. Now, our sister platform AppRefinery is applying that same analytical lens to non-gaming apps, and the parallels are fascinating. On the latest Deconstructor of Fun podcast, AppRefinery’s Kalle Heikkinen […] The post Duolingo, Tinder, DraftKings: How Top Apps Have Been Gamified—A Deconstructor of Fun Episode w...| GameRefinery
The post 2025 Mobile Ad Creative Index Report appeared first on GameRefinery.| GameRefinery
This episode of the Mobile Games Playbook explores Liftoff’s new AppRefinery platform. Building on the success of GameRefinery, AppRefinery offers deep insights into the strategies driving engagement across over 20 consumer app verticals. Spotify, BuzzSprout, TuneInRadio, iHeartRadio – If you enjoy the episode, remember to hit subscribe! Join Brendan Fraher, General Manager of Liftoff Intelligence, […] The post Episode 64: Introducing AppRefinery – A New Playbook for Consumer Apps app...| GameRefinery
GameRefinery’s Live Event Tracker has become a cornerstone of how Nexters approach LiveOps and event design.| GameRefinery
June was a significant month for download and revenue spikes in mobile games, which can be attributed to the resumption of wider in-person events.| GameRefinery
The post How to Harness User-Generated Content for Effective User Acquisition appeared first on GameRefinery.| GameRefinery
This episode of the Mobile Games Playbook is all about celebrating and breaking down the 2025 Mobile AppDev Awards winners, brought to you by Liftoff.| GameRefinery
Look at the top-grossing mobile game charts for the last couple of years, and you’ll find one game in particular that has consistently dominated at the top of the charts. Tencent’s Honor of Kings is the most popular mobile game in the world, which is a pretty impressive feat when you consider that—with the exception […] The post Going Global: How Chinese Gaming Apps Can Succeed on the Global Stage appeared first on GameRefinery.| GameRefinery
Minigames and multiplayer seemed to be the key themes running across several mobile game updates in May, with Toy Blast and Bingo Voyage adding new events that encouraged collaborative gameplay. And with Star Wars day taking place on May 4, titles such as Epic-owned Fortnite and Scopely’s Monopoly GO! got a Star Wars May makeover […] The post Analyst Bulletin: Mobile Game Market Review May 2025 appeared first on GameRefinery.| GameRefinery
Live events are becoming an essential part of the growth strategy for mobile games. However, it can be difficult to determine the best approach to LiveOps in order to maximize revenue. While driving engagement is key, the ultimate goal is to translate engagement into tangible return on investment (ROI). Recently, we’ve seen an exemplary success […] The post How Metacore Scaled Merge Mansion With a Stellar Live Event Strategy appeared first on GameRefinery.| GameRefinery
Empower game development, research, and ad targeting with the market’s largest dataset on mobile game genres & features, player motivations, and more.| GameRefinery
Last month, there was one minigame that stood out amongst the rest: Plinko. This classic Japanese pinball-style game appeared in numerous top-grossing titles, with Lords Mobile even going so far as to make it the main attraction of its collaboration with Coca-Cola.| GameRefinery
With Motivations feature, developers & publishers can gain better understanding of what drives engagement across various player archetypes.| GameRefinery
Get started now by scheduling a free demo with us. Our sales team will get back to you as soon as possible!| GameRefinery
Millions of mobile games are out there battling for engagement, yet only a few titles manage to fight their way to the top. Their secret to success? Mastering the art of LiveOps.| GameRefinery
