Comments - Positioning and Pessimistic Product Thinking
One of the neat things about being a consultant is that I get to see patterns across dozens of companies that I didn’t see when I was an in-house exec.| aprildunford.substack.com
One of the neat things about being a consultant is that I get to see patterns across dozens of companies that I didn’t see when I was an in-house exec.| aprildunford.substack.com
One of the neat things about being a consultant is that I get to see patterns across dozens of companies that I didn’t see when I was an in-house exec.| aprildunford.substack.com
Market Category is important, but it is not the core of our positioning. Many companies think that positioning starts with choosing a market category because they believe it’s the most important part. But they are wrong - let me explain.| aprildunford.substack.com
This week, I wanted to expand on a topic I covered on my podcast a few weeks back: what is your company’s point of view, and how do we communicate that?| aprildunford.substack.com
